MARTS??
Posted by Joanne on July 16, 2010
I thought I would share a piece of information with you that is both interesting and useful that Susan Odev talked about during her workshop on Monday. SMART Targets (I have written a piece about them before) so here is the ‘traditional’ definition of SMART.
S – specific
M – measurable
A – achieveable
R – realistic
T – time bound
Now this is the model I always use to and I must admit after speaking to Susan I won’t be again. Through several discussions about what appears to be great targets we came to the conclusion this model is flawed. Once you reach A & R you always come a cropper. Your SMART target lacks the achievability and realistic expectations you had. Hummmm so whats the answer??
MARTS that is the answer!
MARTS I hear you cry?? Explain …..
M – measurable
A – AGREEABLE nurturing the key relationships of all the people involved to make the target more achievable.
R – RESOURCES – list all the things you need to achieve your target making it more realistic.
T – time bound.
S – specific
Next time you write a SMART target try MARTS and see what happens!
As always would love your feedback!
The JULY Business Mum’s Blog Carnival is here!! « mumazing said,
[...] be up to an hour before long. Also, the fab Joanne Dewberry’s new blog turns the traditional SMART targets on their head, with a little help from MumUltrapreneur Susan Odev (quick plug- I am appearing on [...]
paula said,
I see where you are going with this, but as a sales women of 12 years I would have to say SMART is the way to go and I disagree with what you and Susan say. Large corporations and businesses the world around use SMART and it works for them.
Louise Gibbs said,
I disagree Paula – many large corporations are now seeing that SMART is not the best way to plan – take Mind Candy for example. I think you are being a little shortsighted that just because it’s always been that way does not mean that it the best way.
paula said,
louise, thats not what i mean, it works for me any why change it when it works? i am not being short sighted at all if people want to change SMART to MART but use the same theory then go right ahead
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