Fan Pages what we already knew
Posted by Joanne on August 9, 2010
You don’t have to be a genius to see the benefits of a Fan page or in fact any social networking site. It’s free, its easy to use and allows you to ‘network’ with people you otherwise would never get a chance to. The opportunities are endless. Now Charlie Moo’s has had a Fan page since I started in August 2008 and I use it daily to interact with my ‘likers’/fans of whom I now have over 700. I interact by posting comments, news, photographs and party related links anything that will encourage some interaction. And for Moo’s its been ace!
I would say at least 75% of small businesses are using some form of social networking to promote their business. If not Facebook then Twitter is really popular amongst small businesses especially with bloggers and business mums/mumpreneurs. You may also notice that Facebook, Twitter and You tube are being snapped up by big corporate businesses in order to raise their game.
I recently took my family to Bournemouth Oceanarium and saw this poster dotted all over the site. The clever thing about this poster is that the Oceanarium is asking visitors to post photos on their Fan page, not only encouraging interaction but also providing interesting images for other ‘likers’/fans which in turn will encourage those people to take a trip down! Very good and very effective FREE Marketing!
It made me chuckle but it got me thinking and I suddenly noticed them everywhere. The BBC News directing me to Facebook, Question time asking me to tweet them. It would appear that everyone is doing it! Only 2 years later than the rest of us!!
Social Networking has been a god send to me and really has opened up a whole new world. I’d love to hear some of your success stories through social networking. So get in touch!
Darren Toms said,
Thanks Joanne,
Another great blog and reminder that there are many tools out there to help us generate new clients and awareness of our products and services.
As you say it is a free marketing tool but it needs to be used with caution. It’s not about hard selling it is about managing your reputation and displaying how your product or service can add value to your existing and future customers.
Thanks
Darren
Joanne said,
http://littlesheep-learning.blogspot.com/2010/08/august-business-mums-blog-carnival.html
This post is featured on Littlesheep Learnings August Blog Carnival
Miriam said,
Well, I can only agree with your blog – social networking is a brilliant tool for small businesses!
I have found using facebook gets me noticed locally and twitter gets me noticed internationally! Now, being noticed internationally doesn’t necessarily have an immediate impact on me and my business, I run baby signing classes in Essex through the TinyTalk franchise, but getting people talking about and interested baby signing is important in the long term. In addition to this the franchise, TinyTalk, is an international one, so I am helping to promote both it and my international colleagues.
Finally, I find both facebook and twitter a great place to seek advice from follow small businesses who may well have already ‘been there and done that’ thus saving me costly (both financially and time wise) mistakes.
Thanks again for another great blog!
Miriam
PS – would never have encountered you, your great advice/support and had the opportunity to write an article for you (which I am still really proud of!!) had it not been for twitter!
)
Joanne said,
thank you x
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