Building a brand isn’t just about a slick logo although this helps. Business branding also plays a role in your visual merchandising and you personally. This is especially true for those of you who will sell/display at events
- Branded Banner Stands – in my previous post we looked at investing in a banner stand that you are proud to use with some useful hints and tips to getting it right.
- Business Cards – think about your design, this needs to match your online branding. Think about what information you NEED you don’t want to make it too wordy but you don’t want to miss vitals like your name!
- Flyers – Kirsty from Work It Baby’s detailed post about her flyer journey is really useful as she made mistakes but learnt from them and fast.
- Visual Merchandising at Events – remember to consider everything from having a branded or matching table cloth to how you will add height to your display, accessories such as bunting, a money belt/cash box etc …. check out more craft fair tips from HandbagsJust4U. If you are looking for something a bit more corporate and less vintage/shabby chic then Envoprint POS Displays look great. Cardboard display stands which are made to your specification are an excellent way to highlight your brand.
- Personal Visual Merchandising -Think uniform! Branded t-shirt, Name badge, Branded money belt (there are lots of tutorials for making one). An apron, (especially if working with food or handmade cosmetics), gloves. Branded bags to put sales in. Clean nails and tidy hair. Stand out from other exhibitors, reinforce your brand, in ways that make the business instantly recognisable. People buy from people so your appearance, personality and passion for your products/business, are even more on show at fêtes, fairs, etc.
What other top tips do you have regarding branding? In my book Crafting a Successful Small Business there is a list of questions to ask yourself when you start developing a brand and a couple of case studies who have filled out the questions in relation to their brand.
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