I thought I would share a piece of information with you that is both interesting and useful that Susan Odev talked about during her workshop on Monday.  SMART Targets (I have written a piece about them before) so here is the ‘traditional’ definition of SMART.

S – specific

M – measurable

A – achieveable

R – realistic

T – time bound

Now this is the model I always use to and I must admit after speaking to Susan I won’t be again.  Through several discussions about what appears to be great targets we came to the conclusion this model is flawed.  Once you reach A & R you always come a cropper.  Your SMART target lacks the achievability and realistic expectations you had.  Hummmm so whats the answer??

MARTS that is the answer!

MARTS I hear you cry?? Explain …..

M – measurable

A – AGREEABLE nurturing the key relationships of all the people involved to make the target more  achievable.

R – RESOURCES – list all the things you need to achieve your target making it more realistic.

T –  time bound.

S – specific

Next time you write a SMART target try MARTS and see what happens!

As always would love your feedback!

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  1. paula
    January 19, 2012 / 10:50 pm

    I see where you are going with this, but as a sales women of 12 years I would have to say SMART is the way to go and I disagree with what you and Susan say. Large corporations and businesses the world around use SMART and it works for them.

  2. Louise Gibbs
    January 20, 2012 / 9:26 am

    I disagree Paula – many large corporations are now seeing that SMART is not the best way to plan – take Mind Candy for example. I think you are being a little shortsighted that just because it’s always been that way does not mean that it the best way.

  3. paula
    January 20, 2012 / 12:02 pm

    louise, thats not what i mean, it works for me any why change it when it works? i am not being short sighted at all if people want to change SMART to MART but use the same theory then go right ahead