Creating Marketing Materials That Really Hit The Spot

You might think that all of your business marketing campaigns should be entirely online now. It’s true that platforms such as social media and apps have meant that the digital world has opened up new marketing opportunities for companies, but that doesn’t mean that you should only use these non-traditional methods. There are many businesses and organizations that have stuck to the traditional marketing method of using printed materials, such as posters, leaflets, and brochures as well. When used alongside digital marketing, these traditional methods can still really pack a punch. So, it’s important that all entrepreneurs continue to consider them and incorporate them into their company’s marketing campaigns as much as possible.

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To ensure your traditional marketing materials really hit the spot and bring in more customers to your company, you just need to remember these following great tips.

Design A Range Of Materials :

When you are deciding which kinds of marketing materials to produce, it’s best to go with a few different options rather than just stick to one. For instance, you might want to produce leaflets, pamphlets, and brochures. Each type of marketing item can be used in different situations, so it’s best to produce a few that are suitable for different scenarios. You can send out brochures to customers who have agreed to be on your postal mailing list, for instance, while your leaflets can be handed out at trade fairs or in-store. The more marketing materials that you create, then the more people you can target with them. 

Think Outside The Box :

Don’t just play it safe with your marketing materials. You need to design items that are engaging and attract people’s attention. For example, why just create a boring old leaflet when you could turn your leaflet into a 3D paper item that is interactive. Add some folds and flaps so that readers need to engage with it to be able to get all the information that they need from it. By doing so, there’s a better chance of the information sticking in their mind and they will remember your company for longer.

Keep Designs Simple :

When you are designing the graphics and content for your marketing materials, it’s always best to keep things simple. If the design is too busy or there is too much text on a leaflet or pamphlet, then people just won’t want to read it. Ideally, you need to keep text short and sweet, and set out in bullet points or short paragraphs so that people can skim read. Try to stick to a minimalist design as well so that the materials don’t look too cluttered.

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Get Them Professionally Printed :

Sure, you could just print out your own marketing materials on your office printers. The printers won’t be built specifically for this job, though, and you won’t be able to great professional looking glossy items. It’s best to see a company like https://www.xeretec.co.uk/ that offers production printing services. They’ll be able to create expertly printed marketing materials that will really make a difference in all of your campaigns.

Use Sustainable Materials :

These days, everyone is trying their best to lead eco-friendly lives that have little impact on the environment around them. As a result, many people are trying to only use sustainable materials in their lives as possible. Many companies are copying this trying to stick to environmentally friendly materials. There are lots of these types of materials, such as the ones listed on http://www.sustainablematerials.org.uk/, but did you know that there is now also a good range of sustainable printing products and materials as well. It’s a good idea to look for these when you see about printing out your marketing materials.

Stick To Small Items :

No one likes receiving a bulky brochure or a large pamphlet that has a lot of folded sides. Someone who picks on up might just toss it to one side as they might think that they don’t have time to look at it. So, make sure that the marketing materials that you create aren’t too large. Keep things small so that you know there is a bigger chance of people actually checking them out properly. That way, all of your marketing materials will have a much bigger effect.

As you can see, there are lots of tips and tricks that can help you use traditional marketing materials to your advantage. Once you do start to use them, your company will start to see some very real results when it comes to an increase in profits and sales!

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Photo Credit : Pexels

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