Who is the book aimed at? :
Through this book you will discover :
- How any sized business can utilise Digital PR for free publicity.
- Identifying the perfect market to maximise the impact of your Digital PR.
- Generating ideas and angles for stories that publications will want to publish.
- Understanding Sponsored Content.
- How to use Content Marketing to spread your reach through infographics, articles, and videos.
- Connecting with influential bloggers.
- Using giveaways/contests to boost your social media following.
- Live events to explode your online visibility
- How to create and manage a workable digital PR campaign in whatever time you have available, whether it’s 20 minutes per week or 8 hours per day.
- How to use hashtags on Twitter including #Journorequests and Twitter chats
What did I think? :
There’s a lot of explanation and images talking you through processes which works well and makes it easier to action each step. I find sometimes people only give you half the story in books or blog posts as they want you to buy their services etc … but this book gives you specific action points to work through and also uses in depth analysis of previous campaigns. This gives you an idea of not only how to organise the process but what can be achieved through it. I was a little miffed by some of the terminology around bloggers. The chapter gives incredibly detailed accounts of blogger outreach campaigns, where to find social media influencers and yet suggests offering a token amount to bloggers. In some ways this undermines the work bloggers do but given the in depth accounts of each campaign why it worked and what the brand achieved/learnt from the experience, it’s probably better not to think of it as a “token” but rather paying for a service in the same way you would any advertising campaign.
In places there is a lot of information, which can make it super heavy and hard going and in some ways it feels like a text book. However this book is handbag size and the organised chapters does mean you can dip in and out as and when you have time. Making it the perfect companion for mums in business snatching reading moments between swimming lessons, soft play dates and
Final Thoughts :
I passed the book around my networking chums to see what they thought. It’s always great to get multiple opinions.
Ilana Smith | Hari Hari Curry : An informative read with some great tips, ideas and a lot of food for thought even though a little bland visually. Feels a bit like an old school textbook nevertheless gave me some interesting factors to consider!
Samantha Prewett Photography : I’ve had a quick flick though the book and it’s an absolute goldmine. I need to schedule in some proper quality time to read and action it! My other books are being pushed aside for this! So far in a few pages I’ve learnt about twitter chats, how to find journalists and that Google alerts can be set up for anything (I thought it was just for your business name being mentioned online!) can’t wait to read more.
If you are looking for a dip in and out book with clear actionable steps to get your content marketing going you can’t go wrong with this guide.
This book was sent to me in order to write a review, opinions are my own. This post contains affiliate links.