I do a mind map once a month and then spend a day or two blogging. Although this sounds stressful a whole day or two a month lost on blogging .. in terms of PR, website traffic and ultimately sales its a very good use of my time.
- Jot down a list of subjects applicable to your blog/business
- Promote a product or service .. I would limit this to once a month you don’t want you blog to ‘appear‘ like a sales pitch.
- Have a weekly/monthly feature (depending on how many times you decide to blog) – I have a weekly Day in the Life …. its a great way to highlight the constant juggling act of mums in business and the great things they have achieved. It also frees me up from writing 4 posts a month and gives others the opportunity to utilise my fan-base (Facebook, Twitter and blog readers). I am also very likely to get a ‘ping-back’ in the comments as the person profiled will blog about being on my blog … increasing my SEO and keeping my content fresh.
- Keep an eye on what’s in the news etc. … keep your blog topical, relevant and up to date.
- Guest blogs … ask people to write for you.
- Reviews – blagging free products from companies is always great for blogs … they don’t even need to really be relevant to your business … reviewing products for children using your own children gives your blog that personal edge. But make sure you don’t mislead people do say if its a product you’ve been given for free to review and be honest in your review. OFT have investigated bloggers and there is a whole case online. it’s not complicated just make sure your post states it is a review, the item was sent to you for free etc. … sometime companies may ask you to post and pay you a fee .. state this is a sponsored link. I have a Disclosure Policy and suggest you do too.
- Competitions – lots of businesses will give you products to give away on your blog. It’s good PR for them as they are likely to reach a whole new audience via your blog. On my blog I’ve been lucky enough to be given business books to give-away including one from ex-dragon Rachel Elnaugh (the power of twitter)
- Think about different media .. you could add a video, audio or even just an image … Wordless Wednesday or Silent Sunday ( ) is literally where bloggers just pop a photo on their blog and that’s it!!
- and in some cases .. just blog!!! Sometimes you might just have the urge to write something so go with it!
- If you have a Fanpage it can be useful to post a question on there then use the information collated to write a post. Credit comments and suggestions to those that made them, their business and their Fanpage and you will find they will write you more comments! If you don’t have Fanpage get one!
- If you’re not writing just business posts decide if you want people to know the name of your children, husband and details about your life. If you don’t keep it consistent, using the same nicknames in each post.
- If your blog is integrated onto your main website (if you sell a product or service for example) ensure you use your keywords and hyper link to your product/service/main website
If you like these tips don’t forget to get hold of my Blogging for Business e-book for just £3