Using social media to drive traffic to your blog

Writing a blog post is just the start of the journey and most of the time the easiest!  I’ve looked before at ways to drive traffic to your blog which included gravatar and comment luv, but the hard work comes from getting people to read and share that content.  Social media is a great way to get in front of your target audience so here are a few tips.

using social media to drive traffic

  1. Twitter – with any social media its a good idea to think long term.  Tweeting once as soon as the post is live is not going to generate that much traffic. I use bit.ly (this shortens the URL giving you more characters to play with) and twuffer to schedule in tweets for various blog content.  Also think about retweeting topical and seasonal posts each year. Now would be a good time to reshare Easter content – making chocolate eggs, Easter cards or bonnets, local days out, activities to do with children in the holidays, how to run a small business in the holidays etc …
  2. Networking – find groups on Facebook or communities on Google+ where you can share content, chat with other bloggers and develop relationships that will build your blog following.  Join in with # chats on twitter popular ones for bloggers are Parent Bloggers Network #pbloggers twitter chat every Sun 9-10pm, Becky Bedbug has an extensive list of blogger twitter chats, days and times.
  3. Pinterest – having a labelled and watermarked large image will maximise the share potential of a blog post. Pinterest is all about the visual.  Check out this great Q&A with Graces Favours which will help you understand how to get the most from Pinterest.
  4. Facebook – as well as obviously posting your blog posts to your Business Page and personal profile, join groups. There are lots of blogging groups whereby you can share content, engage in discussion, find relevant linkys (for a comprehensive list of linkys try Single Mother Ahoy!) and also get your posts mentioned in round-ups or crowdsourcing.
  5. Blogs – read other blogs, comment on them, share & tag them on Facebook and Google+.

 

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14 Comments

  1. June 5, 2015 / 8:34 pm

    “Pinterest is all about the visual.” I totally agree! It’s so important to have great images – great photos, great design, and a clear message. Pinterest has created a specific marketing need for website owners – every webpage needs a pinnable image.

  2. September 24, 2015 / 3:13 pm

    great tips! I find it’s best to focus on the platform you really love, for me it’s IG and I think I’ve found quite a lot of new readers that way x
    fritha recently posted..What Mama Wore – Cath KidstonMy Profile

  3. September 24, 2015 / 7:36 pm

    fantastic post and amazing tips.
    I share on Twitter, Facebook and groups. Oh and G+ too
    angela hamilton recently posted..A Family MealMy Profile

  4. September 24, 2015 / 8:38 pm

    I think that pinterest is changing and what used to be all about the image is not much more about keywords and search term. They say that they are not a social network anymore, but a specialised search engine. I love instagram, but am not sure that I get many readers from it!
    Jen recently posted..10 Rugby crafts and activities for kidsMy Profile

  5. September 27, 2015 / 9:23 am

    Thanks for the tips, all good for a newbie like me
    Tanya recently posted..My brave boyMy Profile

  6. September 28, 2015 / 4:03 pm

    Great pointers! I always want to be everywhere but sadly my time doesn’t allow for that – Twitter and Instagram are probably the favourites although I appreciate G+ too!
    Charly Dove recently posted..Photos from Cap Blanc Nez, Côte d’OpaleMy Profile

  7. September 28, 2015 / 4:25 pm

    Some fabulous tips here and right up my street at the moment. I’m new to Instagram and I’m not sure I’ve completely ‘got’ it so I’m hunting down tips to help! Loving Twitter personally right now, great for making connections and building relationships. I’ve not heard of twuffer before though – always great to come across new blogging tools! Bookmarking this series 🙂
    Donna @OrdCyclingGirl recently posted..Catalunya: City Sight-Seeing & Cycling Around GironaMy Profile