OK so I’m either SEO cunning or running out of topics already for the Ultimate Blogging Challenge! 😉 If I were you I’d go with the first!
So as the title suggests I am going to revisit my very popular post from January 17th 2011 about DIY PR skills.
I started off collecting email addresses of local newspapers, magazines and radio stations. Just check out the editor page its all detailed there you can even find most of this information online too.
This still a very relevant and excellent point – back in October I also did an event with Networking Mummies a coffee morning where we chatted about PR, how to write a press release and we all bought 1 or 2 email addresses with us. It was an excellent way to get new contacts and if you didn’t have a PR database you certainly had the basis of one when you left. We had 15 email addresses on it by the end.
Guest Blogging –
www.joannedewberry.co.uk does a weekly Wednesday Day in the Life of … I always need more. All I need from you is around 200-400 words plus a few images and logo and details about how you run your day. Simple. I also love Start Up Stories or anything business related your passionate about.
Tweet or use your fanpage to find people looking for guest posts.
Twitter follow magazine relevant to your business genre, Practical Parenting, Prima and Baby Hampshire always tweet asking for info for up coming features. Also follow your local radio stations and newspapers. If I have an event coming up or have put a press release online I will Tweet it to the radios and newspapers … you just never know what might happen!
Keeping your own blog is a good idea too and keeping the content relevant and current to your business.
My good friend and mentor Darren Toms (www.darrentoms.com) always says “become the expert in your field… why shouldn’t you be. Someone has to be, so it may as well be you! “ Darren is also a good example of how you can get your message out to your audience via other means than reading, with his vast array of videos and audio blogs.
Entering business awards will also increase your PR. There are loads about at the moment – Mumpreneur UK, What’s on Awards, Venus Awards. So there is no excuse!
So as you can see this blog is still super relevant to what is going on now with your business so stop take a minute and do one of the above today. Don’t forget to comment below what you have done so we can offer you loads of encouragement.