- Readers will soon switch off and not return if you are constantly posting product reviews.
- You need to balance real content with product reviews.
- It can be a nightmare trying to juggle all the product reviews and brands don’t want to wait months for a review.
- It can take the fun out of blogging! I decided to curb my product reveiws last year, I no longer say yes to anything under my hourly rate value. I try to add product reviews into tangible content that the reader is there for. I also ask myself do we or I actually NEED or WANT this and usually the answer is no!
- Social media is a much better way to share the products than as quite frankly a 600-word blog post on bath bombs is of no value to anyone (in my opinion!)
Having said all the above (I sound like a right misery guts today!) if you are considering or already writing product reviews here are some top tips to follow.
7 Top Tips For Writing Product Reviews :
- Be Honest : If there is something you don’t like about the product you are reviewing, say so. There’s nothing worse than reading perfect reviews and let’s be honest nobody really gains from this exercise. Not you, the brand nor your readers.
- Set a Limit to Product Reviews : “If you don’t want your blog to become overwhelmed with reviews, set a limit to how many you will say yes to. This depends on how often you post – if you blog 4-5 times a week then a couple of well-chosen reviews in that mix won’t overwhelm. I only post on here about once or twice a week so about 3 reviews a month is enough for me.” Joanne Mallon
- Be Critical But Constructive : If you are going to be critical about a product, say what is wrong but give examples of how it can be changed or improved. Good news, bad news sandwiches keep the product reviews real and provide valid/critical information on how the brand can improve, develop, move forward they may not even have thought of or know of this flaw.
- Add Lots Of Imagery : Don’t use stock images! It is pretty obvious you haven’t used or opened the product if you use stock images. I like to use images of the product in use, however, it’s handy to document the whole process from when the product arrives, packaging, how it is put together, product in use and months after so you can show longevity. This doesn’t have to be all on your blog these are the kind of images you should use on social media to redirect readers to your blog post.
- Use Your Own Words : Katie “I like to see reviews that give the product in the blogger’s own words rather than quoting or rehashing the press releases” from Signal Failure at Victoria
- Disclose : All product reviews should be made clear, state the product was sent/provided/gifted in return for an honest review. Ensure you have a disclosure policy on your website/blog this enables PR companies/brands to easily contact you and know you are open to product reviews, it also makes it clear to your reader, core audience.
- Add Value : Ensure your product reviews adds value to your blog and most importantly your audience. For example, I was invited to tour Bombay Sapphire Distillery I could have written a boring/bog standard review of the tour but does my core audience really care? Most definitely not. However, I used what I learnt during the tour about the brand to look at brand stories and using the history, the why and development of gin and Bombay Sapphire to provide the reader with actionable points to work towards and develop their own brand stories. What Gin Can Teach Us About Branding
If you are interested in product reviews and not sure where to start check out sites like Bloggers Required, follow brands you like on social media and keep an eye on relevant hashtags #bloggersrequired #bloggerswanted where requests for product reviews will inevitably come up.
Further Reading :