In 2007 I entered one of my handmade toys into a competition. The toy won first prize, and quite a few people online were asking me what my blog address was. I hadn’t even heard of blogs then! But I thought it would be fun, and a great way to get some feedback on my work, and so I started a blog.
I have gained a loyal following – slowly but surely. People seemed to like what I was saying. And I love blogging. Four years later when I decided I was ready to take the step from a hobby to a business, my blog helped me do it. My readers were with me every step of the way, helping with ideas & pricing, supporting & encouraging. I joined twitter, set up a facebook page, and by the time I launched my shop a month ago I had a ready-made customer base.
I don’t think I would be doing nearly as well with my shop if it weren’t for my blog. I can connect with people via my blog, show them the progress of my products, and keep them involved in what I’m doing.
Building relationships with customers is completely possible with a blog. I see it as almost the equivalent of the village post office. Somewhere to have a chat and get to know your neighbours. My blog lets me connect with my online neighbours. And that can only be good for business.
Found this useful wondering how you can show me your appreciation? Well, there are some ways you can say thanks and support my website: ➡