Super Quick Tip
Many people use Facebook as their online diary, what events are coming up, whose birthday it is this week etc. etc.
Your business page is public – promoting events through it reaches a wider audience than just on your website. Facebook even tells you some of the events your friends are attending and allows you to invite your own friends to events. So in short – utilise the events tool. Whether that be to promote workshops, book launches, craft fairs, nearly new sales – anywhere you are going to be.
As people are using Facebook as an online diary – ensure you link your website promotion to Facebook. Work it Baby introduced me to this really awesome image and here it is for you to use too!
Let me know if you give it ago and if it helped increase attendance/awareness.