6 simple solutions to increase your Instagram followers.

With a reported 300M users, Instagram is now bigger than Twitter and yet many small business owners aren’t actively using it to engage with their following or potential customers. Her are my 6 simple solutions to increase your following.

On my #business #blog today #socialmedia #marketing

A photo posted by Joanne Dewberry (@charliemoos) on

  • Follow people – yes really! If you want to make a mark in your niche area follow others in it! Use the search facility to find people you like/admire/engage with already.
  • #Hashtags – use hashtags relevant to your the image and your business genre. I search hashtags all the time. Recently I posted a photo of my daughter alongside #ChristmasJumperDay and decided to see what others were wearing to which I found a jumper my son would LOVE so I messaged the instagrammer and located and bought one. Just think this could have been your product!
  • Be consistent – post images regularly. Doesn’t have to be daily but every 6 months is not very appealing to your followers and you won’t get noticed or make a lasting impression.
  • Drive traffic to instagram – Don’t upload the same images to your website and blog straight from your camera or phone if you have shared them already on instagram. Instead use the embed facility to add a html code to your site, this way you encourage readers to look and interact with your instagram feed.
  • Share, share and share – I post images onto instagram and then share them on to Twitter and my Facebook Business Page. However don’t always do this in one hit! Spread the sharing throughout the day or later in the week so you are continually hitting a different audience.
  • Interact with others – the clue is in the description “social media platform” be social. Like, comment and share others images as well as just your own. Make yourself engaging and likeable.

If you have found this article interesting then follow me on Instagram @CharlieMoos and let me know.

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21 Comments

  1. January 9, 2015 / 4:39 pm

    I love instagram, using it and looking at it. It’s fast becoming myfavourite social media. I do most of the above, have found some amazing and inspiring artists on there. Planning on an instagram project sometime soon

  2. September 25, 2015 / 12:45 pm

    We still need to get to grips with Instagram. I find that with twitter, Facebook and Pinterest, I don’t have much time left, but I know it’s a good idea and your tips seem excellent!

  3. September 25, 2015 / 7:49 pm

    Instagram is my favourite social media channel and these are great tips. I never use the hashtags but I need to start
    Bex @ The Mummy Adventure recently posted..CopenhagenMy Profile

  4. September 26, 2015 / 9:44 am

    I love Instagram – it’s such a happy network! I love to find new accounts that fill my timeline with sunshine and prettiness!
    JuggleMum, Nadine Hill recently posted..The School RunMy Profile

  5. September 26, 2015 / 9:51 pm

    Great tips, I’m fairly new to Instagram and I don’t very often use hashtags so that’s one I’m definitely going to try to do more often.
    Anne recently posted..School – The next big step!My Profile

  6. September 28, 2015 / 8:52 pm

    Thank you for these tips – I need to build up my following and am going to start interacting more!
    Mary recently posted..An Important CastingMy Profile

  7. September 30, 2015 / 11:02 am

    Great tips, it definitely has exercised my photography muscles over time without me thinking too much about it too – has so many benefits!

  8. September 30, 2015 / 9:10 pm

    I really needed this post. I’m new to Instagram and definitely need to look at my photography. Having just done some travel I can really see the benefit on IG in engaging followers. Great tips, thank you. Still seeking out super relevant hashtags….there are so many!!
    Donna @OrdCyclingGirl recently posted..Catalunya: City Sight-Seeing & Cycling Around GironaMy Profile

  9. October 1, 2015 / 7:16 pm

    Some great tips, I I’m off to go and spend some time looking at instagram.

    • October 1, 2015 / 7:50 pm

      I went to a conference today and wrote lots of notes about instagram new post coming soon!