You are now the proud owner of a shiny award … but what do you do now??
Showing them off …
Most awards will give you a badge whether that be for nomination, short listing, finalist or winner. These are awesome tools. Add these to your website, start an award album on your Facebook fanpage and write a blog or news piece. I have a few now, instead of putting them on my site individually I have a Charlie Moo’s image I use it keeps them in once place, plus it makes a nice poster to display at events. Award badges give your business kudos and a good reputation.
Press Releases …
Some awards will send you a press release to add your details too. These are great for giving you a basic outline if you’ve never written a press release before. When sending out a press release try and keep it to one page, make sure you put your contact details at the end. I email my press contacts, I put the press release as the body of the email, then add it as an attachment and one high res image. ( in the case of awards one of me from the awards ceremony or my headshot and the award badge.)
- add to your email signature
- I’ve added the word ‘Award Winning’ to my car signage
- when writing guest blogs add your list of achievements under your name.
- add to your business cards, I use the back of mine