Seasonal events happen every year which makes them perfect for small businesses, you aren’t hunting down ways to increase your sales they are there already for you. Seasonal products and gifts coinciding with specific dates in our yearly calendar can make the difference between a booming business and a business just getting by.   Using Seasonal Events to Increase Your Sales : Mass Email System : It’s surprising how many small businesses still don’t utilise their mass mailing list. They are simple to set up and individuals can opt-out if they wish at any time. They are usually free to…