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    The alternative you: choosing the right influencer for your brand

Reducing Unnecessary Business Costs

I’m always on the lookout for ways to reduce my spending both in my business and personal life. Let’s face it who wouldn’t rather be sunning themselves on a family holiday rather than spending their hard-earned cash on electricity! So whether you are looking to book trains going to Littlehampton or print new business cards there are always little ways you can save a few pennies. 7 Ideas For Reducing Unnecessary Business Costs :  Shop Around: Always get 3 quotes, ask others for recommendations and if possible use comparison sites – especially useful for utilities, such as electric and insurances.…

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10 Ways to Promote Your Small Business For Free

When I first started Charlie Moo’s back in 2008 I had a young family, time and money were considerably lacking. To promote my small business I had to become creative and learn new skills.  Fast forward over 10 years and more children and I still don’t like to spend money on marketing to promote my small business. There is seriously nothing wrong with bootstrapping your small business, in fact, it makes perfect sense and increases your profit margins. I’m a big believer in outsourcing things you can’t do yourself BUT there are so many ways you can promote your small…

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Starting a Jewellery Business From Home

#AdvertisementFeature With around 3 million home-based businesses in the UK contributing £300 billion to the UK economy (Tobin, 2018, Live, Love, Work, Prosper) it’s becoming easier and easier to start and run a small business from home.  When starting a small business it’s best to go with what you know. For example, I’m unlikely to start a business selling make-up, car parts or fishing gear as I have no idea about these genres at all! But I do wear, like and take an interest in jewellery, including trends, meanings and with vintage jewellery the history/stories surrounding those pieces. Meaning if…

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