“Build it and they will come” might have worked for Kevin Costner in Fields of Dreams but this is in no way is true for websites or small businesses. You need to work hard from social media to website development to customer service each part works together to make your small business better and grow to become more profitable. Customer service is incredibly important, especially if your small business is predominately online.  Don’t underestimate the importance of putting your customer service front and centre of your small business. The shopping experience may not be the first reason why that customer…