Posted by Joanne Dewberry on March 31, 2014
As any small business owner will know, it’s vitally important to understand your customer-base. How people reach your site and what they do once they’re there is crucially important to ensure you are attracting the right audience for your product or service. Google Analytics offers unrivaled measurement tools for your business with cross-channel performance metrics giving small businesses invaluable insight.
But what should you do once you have installed Google Analytics on your site?
Here are four beginners’ tips for Google Analytics:
- Exclude your own visits
Analytics will track all visits to your site – including each visit you make. Filtering your own traffic can help make sure your data accurately represents how ‘real’ visitors are engaging with your site. To exclude your own visits you will need to know your IP address and ‘create a new view’ in Analytics that excludes internal visits. If you’re not sure of your IP, a quick search in Google for ‘what is my ip’ will reveal your address.
- Define your goals
Your goals will depend on your business objectives. You might want visitors to contact you through an online form, read useful information on a particular topic or make an online purchase. Whatever your objectives are Analytics can help track leads, downloads, transactions and so much more. Be sure to set up the goals that matter most to your business to track whether visitors to your site are converting as planned.
Visit Admin > Goals > + New Goal to create a goal in your Analytics account.
- Create custom dashboards
The magnitude of data available in Analytics can understandably be a little overwhelming; this is where dashboards can help. When reviewing the performance of your site you may only want to see a selection of metrics, such as new visits, unique visits, bounce rate and so on. These metrics can be added as widgets to create custom dashboards to directly highlight the data that is essential to your business.
- Set up automatic reports by email
Time isn’t a luxury every small business owner can afford. The good news is that once you’ve set up your custom dashboards you can schedule monthly, weekly or even daily reports by email. Next to ‘+ Add Widget’ in your dashboard will be the ‘Email’ option, simply add your email, a subject e.g. ‘Weekly Performance Overview’ and select the frequency and which day you would like to run the report.
So what are you waiting for? These four small steps can make a big difference towards understanding how visitors are engaging with your site.
Credit Notes to Editor
Blog provided by Jayne Davies, Online Marketing Executive at names.co.uk, providing professional online services for businesses and individuals including Web Hosting, Domain Name Registration and Email services. Make knowledge your key to success with free online business training from names.co.uk.
Posted by Joanne Dewberry on March 27, 2014
The thing about social media is that one platform will work for your small business and another won’t! There are no hard or fast rules to say your small business will fail if you don’t have a Facebook page or that you can’t run a successful etsy shop if you aren’t pinning on Pinterest! Social Media should be an integral part of your marketing plan but not the only part! I love Facebook and I love Twitter and I love Blogging – these work for me, but small businesses in other genre’s may not find these platforms as beneficial. If you are really creative with your images then Instagram and Pinterest will be more your bag!
When Pinterest announced they were setting up small business accounts I jumped in and grabbed “Charlie Moo’s” URL in fear of someone else nabbing it and I have pinned a few bits and bobs but it’s not my thing. I don’t promote it as somewhere I hang out I barely pin anything ekkk! But it’s something a few people have asked me about so here are some fabby tips from Simmi at Grace’s Favours .
How can you build up a following?
It takes time to build up a following. You need to pinning a good mixture of your products and other things, so that people will find you through being interested in different things. Unlike with Twitter and to a certain degree, Facebook, with Pinterest, if someone follows me, I don’t automatically follow them back. So your following won’t necessarily grow by racing round and following people like a demon! I have joined a couple of group boards ( Like this on – “Craft Life board, run by Hillary Pullen of Craft Blog UK“) which allows me to pin things that are relevant to a group of people and I mix up the pins I choose to add, so some of my products and some tips/tutorial type pins, and all of them get a good number of re-pins, which is especially satisfying when they’re my product pics.
Bunny Dress Up
What are your top pins?
I have found the most heavily pinned things from my blog are my tutorials, which makes sense and is great, because it’s sharing the blogsite with potentially thousands of people I wouldn’t be able to reach alone. Labeling of your pins is important, although the boards, are labelled much more for my own personal use, but they are searchable too, so as many descriptive words in the titles will help. If I search “Campervan” you have to scroll through absolutely masses of pins to find any of my products, even though they all have the word ‘Campervan’ in the title of the pin. But if you search “Campervan Toy” out of the top row of 5 pins, 4 of mine are up there. So you have to think about how people would search for you, in the same way as when you’re listing products on a website, or labeling a blog post.
Previously Viv from Poppy Sparkles mentioned finding one of her pieces of work pinned to a board entitled ‘craft projects’ and not being happy about the idea that someone else was going to try and replicate her work for themselves. Does this bother you?
In my opinion, those people are not likely to buy from you if they feel they can make it for themselves. It’s really irritating, but I think it comes with the territory. In the old days, people like that would go into shops, look at something and then try and replicate it at home, they never had any intention of buying it. Now it’s just made easier in that they can keep the image and refer back to it. What worries me more about people pinning my products to boards entitled ‘craft ideas’ or ‘things to try’ is that they will copy something and then try and sell it as their own design. Thankfully it’s not happened to me, but I’ve seen so many occurrences of it with other designers, that it’s something I’m very conscious of. I think the practice of annotating pictures, so that when they are pinned and re-pinned and eventually lose the source, is a great one, it’s much harder to get rid of the annotations and most people won’t bother to try, which at least protects the source of the material. (thank you so much for your piece on that the other day “maximise your images share potential
” … it made me get off my bum and do it for my tutorial pics as they’re the most heavily pinned photos I have)
How do you drive traffic to Pinterest and other sites?
In terms of driving traffic, with blog posts, I think if you get the right key words into your pin and a tantalising picture it will encourage people to click through to the blog… especially titles like ’5 ways to design like a professional’ or ’5 mistakes businesses make on Facebook’, etc. If you sell on Etsy then you can see in your stats how many of the page views have come from different sources. For me Pinterest is the 5th highest traffic source for my Etsy shop.
Love to hear your opinions on Pinterest. If you have a success story to share please do leave me a comment! Thanks for reading … now get pinning!