Thursday, March 5, 2015

title pic Nurturing a follow on sales relationship

Posted by Joanne Dewberry on March 2, 2015

I’ve talked before about visual merchandising, branding and selling at craft fairs but one thing I’ve not touched on is how to secure repeat sales.  When you sell a piece of handmade wares you must have a plan of how will this person get back to you.  For example a Charlie Moo’s fabric party bag will be handed out at a party meaning that the recipient (or mum of) won’t know where it came from.  Here is how I ensure they are well branded. Firstly I tie swing tags on them made from business cards – these however might get removed by the party host. I sew inside a label ( ) I buy these online and they aren’t expensive but are less likely to be removed by the host. I also for good measure chuck a handful of business cards/flyers in with the order – however I am aware these can easily be lost or chucked away.

nurturing a follow on sales relationship

Here are a few bullet point tips I hope you find handy for nurturing your follow on sales relationship.

  • Business card, flyers or a “Thank you for your purchase” card are useful. Although they do have a tendency to get lost, crumpled, drinks spilt on them etc … so in my opinion get these printed as cheap as you can and just get rid! The more people who have seen one the better!
  • If you sell cards or prints make sure your business name and/or website address is printed on the back of the card. Stickers on the cellophane will just get thrown away.
  • For framed images have some stickers printed that you can pop on the back with your business name and/or website address any useful contact information.
  • For jewellery look at having printed boxes with your business name on. This way even if it is given as a gift the receiver still has an idea where it came from.
  • Have some call to action on your display table, a way of capturing data.  It can feel a bit odd and maybe out of your comfort zone to ask people to sign up to your newsletter or join your mailing list so why not encourage them to join you on social media? Like you on Facebook, Follow you on Twitter or Instagram?
  • Give them a reason to come back. Loyalty cards or discount vouchers/codes are a great way to entice someone who might regret not making that purchase to do so once they get home.

Crafters are great at the making but not always so great on the selling. If you have any tips to nurturing a follow on sales relationship leave a comment below.

For more information on running a craft based business check out my book – Crafting a Successful Small Business: Making, marketing and merchandising. This post complies with my Disclosure Policy. 

title pic Attending Craft Fairs for the First Time

Posted by Joanne Dewberry on February 26, 2015

Well done you! You’ve got your product, business cards and a tablecloth to set up your first display at a craft show. You are taking the plunge and going to sell all your wonderful things – but what kind of craft fair to try first? Local? National? Big? Small? Tea Rooms?


If you are just starting out, the answer is smaller craft fairs. A small local fair with less pressure will give you the opportunity to iron out any practical problems you encounter such as travelling to venue, amount of stock and how much ‘stuff’ you can carry. It will also give you an idea of stall fees and which crafts sell. Smaller craft fairs are not very long, usually 6 hours. It will give you an opportunity to network and find out about suitable larger craft shows. Also, meeting other crafters will give you an idea of the types of craft fairs you want to attend.

Once you have mastered the art of the local-craft-fair, try your hand at the larger fairs! A larger craft fair can last between 8 to 12 hours. They are exciting, vibrant and often located in more central areas. Depending on where you live, prepare to fork out for a long drive and accommodation. The footfall will be greater than a smaller fair and the people you meet – customers, fellow crafters, members from the media, will be inspirational for idea swapping.
BloggersEveTableDon’t forget all decent craft fairs require public liability insurance. I can’t stress this enough. I don’t believe in investing lots of money when first starting up, but product & public liability insurance is a must – it will protect you.

And lastly, don’t forget your chair, flask and enthusiasm!

If you have what it takes to sell at craft fairs, then try the next step of selling on-line! will sell your products at competitive rates and save you those early mornings!