Posted by Joanne Dewberry on March 7, 2014
Many small business will start off, like me, working from home. For me its currently the logical choice. I have my office set up and can be dashing in and out for school runs, clubs and when Olive takes an unexpected nap. To have an actual rented office space wouldn’t be viable – Olive is home most days and I’d be wasting money. However I don’t always want clients to come to my home and nor do all of them want me to come to theirs. I find myself spending a lot of time travelling from cafe to cafe for meetings, drinking my body weight in coffee and feeling a bit naff once I get home.
I think sometimes it would be nice to have a space where I could invite clients to visit me in a more formal environment and hold small group training sessions etc. etc. This would not only be useful but possibly increase my business kudos. I think there is still a small stigma associated with working from home like your not quite a “real business”. (Old skool thinking from me perhaps!)
What I really need is some kind of flexible office solution. Somewhere where I could hire a desk – hot desking (if you are considering this do check out these 13 top tips to hot desking) for short periods of time which I think would really help with productivity. Sometimes you just need to get out of your house – the endless piles of washing never stop calling your name! Ideally my flexible office would have a meeting room too reducing the need to go to cafes and mean I could also hold regular group sessions.
There are actually lots of flexible office solutions, even in rural areas like Dorset, enabling you to take your business from bedroom to boardroom. The Government also part funds a scheme “business incubation” whereby the rents are low and you’d be sharing with other like minded entrepreneurs (networking we know is key in small business growth). This to me sounds like a great way to test the waters with rented office spaces as well as the previously mentioned hot desking.
Eventually when all the children are at full time school I’d love to have a more conventional business which saw me switch off at school pick up and relax until the school drop off the next day (it’s never going to happen right ) Have you considered moving to rented office spaces? Or are you quite happy with your home office space?
Collaboration with Flexioffices
Posted by Joanne Dewberry on March 6, 2014
The lovely Amanda at Your Executive Secretary posted this picture on Facebook and I’ve been meaning to blog about it for a while. After doing a few tweeks to the Local Epicentre Facebook Page last week for the ladies and seeing their “talking about this” rocket from 8 to 36 in less than 7 days I thought I’d share some wisdom.
Do you ever take the time to look at the “talking about this” number on your Facebook Page? Do you know what this relates too? It tracks the following interactions over a seven day period.
- Numbers liking your page
- Posting on your timeline
- Liking, commenting, sharing posts
- Answering a question
- RSVP’ing to an event
- Tagging your page
- Checking in to your page
- Liking or sharing a check in deal
How can you increase these interactions and thus increase the “talking about this” number? Simple – firstly how often are you posting content? Whether that be images, links or status updates?I needs to be frequently at least once a day is the best. Don’t forget to use the Facebook scheduling facility – this has a higher reach than 3rd party apps such as hootsuite/buffer. Creating content in which followers can interact with is key.
Secondly have a look at your categories. For the Local Epicentre they were under “Local Business” we changed this to cafe, we edited their address from West Moors to Ferndown which Facebook recognised and a bing map has now appeared (directing via the postcode to their exact location). This means their customers can check in to Local Epicentre as a venue (which will be awesome when they hold their monthly seminars to have 20+ people check in at once). Changing to a cafe also opened up the opening hours section on the main information box so at any given time whilst on Facebook you can see if the Local Epicentre is open or closed. Once the bing map has been accessed the reviews box opens up and customers can leave reviews and a star based rating.
The staff have been encouraging check ins, reviews and posting more frequently (not quite everyday but better than previous) and already making a huge impact on their page.
What’s your talking about number? JoanneDewberry.co.uk is currently 70 I’d love to reach over 100! If you need any help figuring out what changes you need to implement to increase the “talking about this” number then give me a shout! I can provide you with a minimum of 5 suggestions for the price of a cup of coffee!
Treat me to a coffee and get your 5 tips emailed to you directly.