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    The alternative you: choosing the right influencer for your brand

#40before40 Three Years in the Making

Can you even call yourself a blogger if you don’t have a #40before40 list? In October 2017 I turned 37. It came as a little bit of a shock as I still think I’m in my 20’s. I’m not even sure I feel like an appropriate adult the majority of the time but somehow I’ve found myself a parent of 3 children, a small business owner and navigating my way through life with Daddy Moo (who I’ve spent nearly half my life with now!).  This paragraph has me ageing by the second! Oh and now I’m 39! Just one year…

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Don’t Stop Believing…In The Power Of Digital Marketing

Who would have thought 3 short months ago that we’d all be sitting at home, working on our laptops and tuning in to daily Zoom meetings while wearing pyjama bottoms we hope no-one notices? To say 2020 has been a shocker is a slight understatement, and it’s likely been a shock to your business operations too. You’ve likely had to tighten your purse strings, make some tough decisions and cut back on what may seem like frivolous expenses. And though we know this can’t have been easy, we hope there’s one expense that you still have faith in – your…

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Networking A Successful Small Business – The Book

So I FINALLY did it! Wrote that difficult second book, Networking A Successful Small Business and boy was that a learning curve! It took a stupidly long time to get all my thoughts and ideas down on paper, somewhere along the line I had lost confidence in myself. But after joining an accountability group I finally wrote my first draft. Then it took another year to edit, format and generally be happy with what was produced, but when the proof copy arrived the overwhelming sense of pride and accomplishment pushed me forward to hit the “publish” button. On the 15th…

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4 Ideas To Improve Your Customer Service

“Build it and they will come” might have worked for Kevin Costner in Fields of Dreams but this is in no way is true for websites or small businesses. You need to work hard from social media to website development to customer service each part works together to make your small business better and grow to become more profitable. Customer service is incredibly important, especially if your small business is predominately online.  Don’t underestimate the importance of putting your customer service front and centre of your small business. The shopping experience may not be the first reason why that customer…

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