It’s time to start thinking about ways you can market your business that is completely futureproofed. From whole marketing strategies to tech that can improve the way you market to audiences, there are a few approaches that will forever change your marketing. Here, we’ve pulled together our best marketing options.
Build Relationships Based on Trust:
Trust is the most important decision-making factor when it comes to choosing businesses to buy from or work with. Being open and honest with your communication is a futureproof marketing strategy that helps you build strong relationships with your audience.
Taking simple steps such as clear privacy policies and transparent data collection notices show your customers you have nothing to hide.
Social media has long been used by businesses to build brand and product awareness. However, there’s been a shift in recent years with influencers impacting sales. Influencers have a community of people with which they are in a constant exchange. They have the power to create hype out of brands and products and know what their audience will want to see.
Influencer marketing can be difficult. Who do you choose? How many followers is sufficient? How much will they want to be paid? It can be a confusing marketing strategy to begin, but you can get help from a TikTok influencer agency to help pair you with relevant influencers for your business.
Influencer marketing is futureproof as content creators won’t be going anywhere anytime soon. With cult followings on many influencers, they can continue to help you market your business and products/services for years to come.
Focus on Brand Power:
Set your goals on building strong brand relationships rather than individual conversions. This means ensuring you are conducting efficient market research to be able to promote your business to the right audience. Market research helps you identify your brand’s unique value proposition and establishes what sets your product apart from the rest. You can then use this to build your brand power.
Develop a strong personality, voice and tone to help you build brand power. Keeping things consistent can help you find loyal customers who will keep coming back year after year.
Adopt New Technology to Help You Grow:
New technology is crucial to business success. It can help improve customer communication (customers spend up to 17% more with companies that deliver great customer service), enhance workflow, provide excellent analytics tools, improve marketing strategies and much more. All of this can lead to improved marketing that can last for years.
Implementing new technology to assist with your marketing is a marathon, not a sprint. You should carefully consider which tech will be helpful for the business in the long term. For example, chatbots can enhance and streamline the customer service on your website, new video editing tech can help you create marketing videos, and AI technology can help with content creation for websites, social posts and more.
Think About Intent:
With Google’s recent helpful content update, content is being focused more on the customer. It’s therefore important to think about customers and what they need first before thinking about what Google wants.
Audience insight and intent data will help you determine which customers are prime for conversion and who needs to receive lead nurture campaigns. Knowing who your customers are and what they want will improve your results. You’ll be able to target segments with relevant content to market your business and your products effectively.
Sustainability is Key:
As your business prepares for the future, you need to be making changes now that will have an impact further down the line. Today’s audiences are more eco-conscious and make careful choices when it comes to who they buy from.
Thinking about the full impact of your business (not just the customer-facing elements) will help futureproof your business as generations become aware of how businesses can have a negative impact on the environment. Make changes and then make it part of your brand story which shows your audience what you stand for and how you’re helping.
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