Sales conversions are one of the most important metrics for any service-based business to track. Whether you work in construction or hospitality doesn’t matter. The ability to win new clients and retain their custom will be paramount for long-term success.
Here are six simple suggestions that can help you take sales to the next level. This includes winning new fans and improving the customer lifetime of existing clients.
How To Boost Sales In A Service-Based Business:
- Focus On Social Proof: If you want to generate more sales, you must put yourself in the shoes of your prospective clients. In today’s climate, buyers have the ability to access information on any brand within seconds. As such, 99.9% of online consumers will read reviews before completing purchases. Therefore, gaining verified testimonials should be a priority at all times. It needs to be a continued effort because most people only see recent reviews as being relevant. Social proof can also come courtesy of affiliates and social media influencers. In short, if people can see that your services have improved the lives of others, they’ll trust you to enhance theirs too.
- Use Dedicated Sales Software: Modern tech continues to play an increasingly important role in business. This is particularly vital for sales. A solid eCommerce platform and payment gateway should be considered essential. This will actively allow you to facilitate more sales online. Whether you have offline sales or not, this is hugely beneficial. For the best results, you should opt for industry-specific software. Like a Contractor CRM for construction teams. This allows you to streamline the sales cycle, thus offering better sales funnels for the firm and better experiences for clients. Data analytics also allow you to keep improving campaigns with confidence.
- Develop Your Sales Team: As a business owner, you will only take responsibility for a small percentage of client interactions. Therefore, you need to have 100% confidence in your sales teams. It’s likely that you will have already put a lot of effort into your recruitment drive, which is great. But you also need to help them grow and thrive while delivering great client services. Staff training courses are vital. Aside from developing better body language, it can boost their confidence with sales tools like POS terminals. Crucially, it is a chance to strike the perfect balance between following the company culture and showing autonomy. Employees are your greatest asset. Empower them.
- Reward Loyalty: The Pareto principle states that 80% of a company’s sales may come from just 20% of its audience. It is a rule that can carry even greater weight for service-based companies. Whether you provide a recurring product like a monthly subscription box or a luxury service that they may come back to in the future doesn’t matter. Repeat business is ideal. One of the most effective ways to encourage repeat sales is to reward loyalty. From launching a membership scheme to giving past clients a discount on their next order, there are several options. Remarketing is statistically cheaper than winning over new fans. Better still, it’s likely to bring increased spending per transaction.
- Do More For Clients: Whatever services you provide, clients want value. One of the best ways is to help them get more out of your services. When you do, they’ll come back for more and probably increase their purchases over time. Experts like Liquona video production can help you provide value through insightful videos. This could include explainers and how-to videos. By allowing clients to achieve more with your software services, for example, their happiness will thrive. Another way to do more for clients is to arrange a VIP client day or use monthly check-ins. It shows that you care about their needs while also giving them a chance to receive tailored answers for whatever problems they face. Perfect.
- Expand: Lastly, you could gain new sales by expanding. This could mean reaching out to a new territory secondary target audience. Or it may manifest as introducing new products and services. Either way, a combination of reaching new audiences and upselling to existing clients can only have a positive impact. If you don’t do more, you can’t expect sales to grow. A successful expansion could also take on ideas like opening new franchises. Whichever route to expansion you take, a successful blueprint can subsequently be repeated time and time again. In addition to seeing your sales soar, it’s sure to fill you with added confidence. If nothing else, this positivity is something that will be noted by potential customers.