Maximising Your Digital Marketing Efforts with SEO

Effective SEO can help to boost the online profile of your business. It is necessary if you require your website to be seen by your target audience. For example, one important SEO task is implementing relevant keywords into content to help it be found by a business’s desired audience.

The more website visitors you have, the higher your leads will be. This opens up the opportunity to turn more visitors into customers, which involves improving your conversion rate.

What Is SEO?

Search Engine Optimisation (SEO) is the strategic process of improving a website with the aim of it appearing on a search engine results page (SERP) and gaining organic traffic. 

Using good practices of SEO can benefit both a website owner and the search engine user. This is because it helps to push relevant content in front of a business’s target audience, which, in turn, helps them find what they are actively searching for.

5 SEO Techniques For Maximising Your Digital Marketing 

Maximising Your Digital Marketing Efforts with SEO

Below are just a few ways to optimise your website.

Improve Your Website Speed:

With so much content out there, users don’t tend to have the patience to wait for a web page to load. Furthermore, the longer your page takes to load, the higher your bounce rate will be. 

To improve your website speed, try to:

  • Optimise images – Add ALT text to include relevant keywords, decrease the size of image files, and use smaller images that give visitors the option to zoom in. 
  • Reduce redirects.
  • Leverage browser caching – This means that the whole page will not have to reload to returning website visitors.

Create Optimised Landing Pages:

Since landing pages aren’t evergreen content (meaning they won’t be continually relevant), they have to be optimised as soon as they are ‘live’. 

This can be done by:

  • Including relevant keywords in the content, headers (H1, H2, and H3), and meta descriptions.
  • Having a strong headline.
  • Ensuring the benefit to the reader is clear.
  • Adding a call-to-action (CTA).
  • Including clear and relevant images.

Perform Keyword Research:

Keywords are the terms that users type into search engines. Website owners can discover these keywords to ensure they are implemented in their content. 

To conduct keyword research: 

  • Use an online tool, such as SEMrush, to provide insight into the types of queries your target audience is making. Once you know the keywords and keyword phrases they are typing into search engines, you can implement them into your website content.

The keywords you implement should be relevant to your product/services and content. Try to avoid keyword stuffing as this can negatively affect your ranking in SERPs. For example, we recommend that you don’t implement any more than 1-2 keywords per 100 words of copy.

Write High-Quality Content:

The results that appear in SERPs are driven by content, so it is important your website content is optimised. 

High-quality content can be achieved by:

  • Providing valuable copy that your target audience will find either informative, inspiring, or educational. 
  • Implementing relevant keywords and including useful links.

Good content should not begin and end with blogs. Although this is an area that should be focused on, there are other pages you should also optimise. For example, your homepage or any product/service pages are just as important as blogs.

Furthermore, any content that is written as part of your blogger outreach plan should be optimised. 

Track Your Success:

Once you have applied the above SEO techniques, you should analyse your results by using an analytical tool, such as SEMrush or Google Search Console. 

If you consistently measure your website data, you should begin to recognise what isn’t working and how you can adapt your SEO efforts. This will help you to improve your search engine ranking and, ultimately, increase your organic traffic.

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