Whether you are looking to purchase artificial grass or a new TV, Black Friday can be the best time of the year to bag a bargain. You can’t write about digital marketing without talking about Black Friday and Cyber Monday. Whilst I know it’s unpopular with indie businesses, especially those who make their products and spend time and money on bespoke packaging, branding and individuality offering that up at a reduced price can seem counterproductive. However, since the pandemic, we are still making a larger proportion of our purchases online than ever before. Statistics show that Brits plan to spend an estimated £6 billion on Black Friday and Cyber Monday purchases. Consumers, save their pennies, search out the best deals and clearly stalk products they plan to buy waiting for the best deals.
But what if you are a retailer? How can you make Black Friday Deals work for you to increase sales, income and brand awareness?
5 Amazing Black Friday Tools and Tips for Online Retailers:
Black Friday falls on 26th November 2021, followed by Cyber Monday on 29th November.
- Preparation is key: By preparing your offers/discounts in advance, you ensure that you have adequate stock and the levels are correct in your shop. Clear your diary as all you will be doing on Black Friday is promotion to keep your campaign on track, be aware of the stock levels throughout the day as you don’t want to oversell. Black Friday can also be a good time to sell off stock that’s been hanging around a while or hasn’t really taken off.
- Be specific: Instead of having an overall discount giving customers a huge range to choose from, place two or three items on offer. By limiting the offer you spark interest while increasing FOMO (fear of missing out) and desire from potential customers. Have a specific deadline of 24 hours, 48 hours, don’t leave it indefinite as people will forget about your offer. Specific deadlines also help increase FOMO and induce the need to buy now!
- Start teasing customers: Don’t leave your Black Friday deals to the last minute. Start creating an interest in the products and your offers as soon as with carefully scripted hints and images. Let your customers know when and where these deals/offers will be available.
- Use social media: Tag all your offers with #BlackFriday, Use countdowns and clear imagery – lifestyle shots work really well as potential customers can see how the products will fit into their life. Update on stock levels regularly increasing FOMO nobody wants to miss out and limited stock will make customers take action. Make it really easy and obvious how to purchase from social media too.
- Have something special for regular customers: Send a newsletter out to your regular customers with a discount/offer just for them, this, in turn, makes them feel special and valued. It also means you can run multiple offers over multiple platforms increasing your target audience.
Will you be holding a Black Friday offer? Or do you have any top tips to make your Black Friday process seamless, profitable and stress-free?
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