Many businesses these days feel they don’t need a website, as they assume a Facebook page is enough. After all, with around 2.91 billion monthly users, everyone goes to Facebook for everything, don’t they, so why bother spending money on a website?
Websites are still a very much needed marketing tool, and a blog on your website is even more essential. If you haven’t got a company blog yet, read on to find out why your business needs a blog.
A Business Blog Keeps Your Customers Updated:
A blog on your website is the perfect place to keep your customers updated. It gives you a chance to share all your company news such as new team members, events you’re attending, awards you’ve won and case studies from satisfied customers.
It’s also the perfect opportunity to show your more human side, especially if your business is a corporate one, such as ISO consultancy services, banking or accountancy, to give just three examples.
I’m not suggesting you fill your posts with swearing, street talk or slang, but you can certainly use the opportunity to talk to your customers in a more relatable, upbeat and informal way.
A Blog Will Drive Traffic To Your Website:
Google loves blogs. Why? Because a regularly updated blog shows Google your site is active and needs to be re-crawled and re-indexed.
A blog is also a chance to drive traffic to your website by creating SEO-optimised content containing carefully selected keywords to help you climb the search engine rankings. If that sounds scary and technical, don’t worry – when you’re writing about your own brand, business or product, you’ll automatically be including words that potential customers will be searching for.
Of course, you can always hire someone who knows about SEO (search engine optimisation) to write your posts for you, if you want to go down that route.
It Improves Usability And Navigation:
Internal linking (linking from a page or blog post to another page or post on your website) will help guide your customers towards pages on your website they might not otherwise have found if those pages are buried quite deep on your website.
Linking to other blog posts on your website also keeps your customers on your site for longer as they click through from one informative post to another. Keeping visitors on your site longer will lower your bounce rate, which is something else Google likes.
Blogs Provide Shareable Content:
Your business pages on your website probably don’t get shared that much. After all, there aren’t many people on Twitter getting excited about ISO consultancy services, for example (no offence to any ISO consultancy services out there!)
But if you create informative, entertaining content and share the posts on your social media platforms such as Facebook, Twitter, LinkedIn and Pinterest, users will share it, creating interest, which will drive traffic to your site, resulting in more customers.
A Blog Can Help To Build Up Your Email Database:
Hopefully, by now you’ve decided your business needs a blog and you’re brimming with ideas for informative and entertaining content. Great, well done!
Don’t forget to add a call-to-action at the end of each post inviting readers to sign up for more of your informative and entertaining content. That way, they’ll be added to your mailing list so they get not only the latest posts but information about your latest products and promotions, which will hopefully entice them back to your website.
I’m sure the above is enough to convince you why your business needs a blog. All you need to do now is to create that content!