How to market your business offline

In my industry I meet a lot of craft based businesses. For some social media works really well for others not always. If you are an artist or sculpture, for example,  your work needs to be seen and experienced, photographs don’t always do the detail and hard work justice.  This means attending lots of exhibitions, craft fairs and events whereby you will be required to have flyers, posters and business cards to hand out to prospective customers. “I offer bespoke portraits and all of my flyers and business cards requires it to be on good quality paper with excellent printing as its a visual business that I’m dealing in. Free business cards won’t do for me as I’m competing with other artists.” Katherine’s Paintings.  It’s also important to remember what kind of message your marketing sends out. Free, flimsy business cards won’t portray a first class artist.

We looked before at the 10 rules of offline marketing to build a brand.

  • Using no more than 7 words
  • Using Relevant Images
  • Using Appropriate Colours
  • One Point Of Contact
  • No Naff Graphics!
  • No Naff Fonts!
  • Calls To Action
  • Not Everyone Is Your Customer
  • Plagiarism and Mimicking
  • Flour the rules

Strong visual presence is important. It’s also useful to realise that you can’t be good at everything. Don’t fall foul of naff fonts, graphics and near hits on colour matching. If graphic design isn’t your bag use a printer like Sovereign Print who have an in house art work and design service.  Meaning you get the best end product.

For further advice on business cards – Business Cards Hints and Tips 

Or check out Work It Baby’s advice on flyer design – Designing a flyer made easy

offline marketing joanne dewberry

This collaboration complies with my disclosure policy.

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