Your company may have the best product in the world, but if others don’t know about it, then the business won’t flourish. Despite having stretched budgets, and limited resources, there are many ways in which a small business can sell its products. Here are six ideas for marketing success.
1. Always carry business cards
Despite the popularity of online marketing, an old fashioned business card is still popular. If any representatives from your company are attending a networking or trade event, ensure that they are well stocked with professionally designed cards from suppliers, including Helloprint business cards.
Spend time thinking about what the card should say about your company, and make sure that contact numbers and website addresses are clearly displayed. A card is easy to slip into the pocket of a prospective buyer, and a distinctive design will help promote your brand.
2. Define your product and your market
Make sure that everyone in your marketing team is really confident about the product they are promoting and take a good look at the demographic you are trying to appeal to. Writing in Forbes magazine, entrepreneur John Rampton suggests that you use ‘different marketing strategies for 12-16 year old girls than you would for 35-50 year old men.’ In other words, effective market research at the start of a promotional campaign will really help small businesses make the best use of their marketing budgets.
3. You can never offer too much training
Where budgets are stretched, it’s a false economy to set your marketing team to work without offering extensive training. The department that markets your product is the public face of your company and needs to be able to respond as well to criticism as praise. If your product receives complaints from the public make sure that your marketing team will be able to offer a helpful answer to that gripe rather than a dismissive riposte. Ensure that everyone involved in marketing your brand is well aware of the positives and the negatives of your products.
4. Use social media
Once your product is launched you need to tell the world about it. This is where social media is invaluable. Set up Facebook, Twitter and Instagram accounts, even if you haven’t yet invested in a company website. The Semrush blog states that, ‘the Internet Advertising Bureau found that 80% of consumers are inclined to revisit a brand if it has a strong presence on social media.’ Make sure that your social media presence shows the human face of your brand. This will give your social media accounts personality and present your company as one that cares about its consumers.
5. Automation can help
If your social media marketing team is a small one, there are plenty of automation products that can help you manage your accounts. You can still stamp your brand’s unique identity on your accounts, but an automation tool will let you time your posts across all your accounts at different times.
6. The customer is usually right
Effective sales and marketing is as much about talking as listening. If a large group of consumers are complaining about a product, find out why, and respond to these complaints. The company that listens will always command respect and loyalty from the consumer.
Photo Credit | IanH.co.uk
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