The first social network to surpass one billion users back in 2012, Facebook now has more than 2.07 billion people accessing their pages and timelines on a monthly basis. Almost 1.4 billion log into their accounts daily. That makes Facebook the most used social media across the globe.
While a lot of people use it to stay in touch with family and friends, sharing pictures of their latest adventures or saying a few words about the topics they’re most passionate about, the reality is that this particular platform is also great for businesses. In fact, it can really help yours grow. That is, as long as you do certain things.
Post the Right Content :
Just setting up a Facebook page for your business isn’t enough. You also need to post regular content to keep your followers engaged, and you need to post the right content. What type of content is that?
Facebook page for your business tell us that more than half of people surveyed (51.3 percent, to be exact) admit to following a brand solely because their posts were entertaining. Really, this only makes sense because a lot of people access their social media pages after a long day of work or to take a much-needed break from life’s everyday responsibilities and obligations.
Thinking about your company then, what can you do to add more amusement to your posts? Can you come up with some funny memes or videos? What about sharing a few lighthearted and smile-worthy articles?
Another option is to create content that helps your consumers solve some of their biggest problems. For instance, if you own a shoe store, you could post an article that tells consumers how to select the right size shoe for their foot’s shape. Or, if you own a dry cleaning business, you could post a video telling your customers how to keep pesky stains from setting in.
The more your customers feel like you’re truly trying to help them and not just trying to sell to them, the more they’ll want to do business with you. Plus, these types of posts show that you’re not just a company; you’re also a person.
Harness the Power of Facebook Ads :
The great thing about using Facebook ads to help you grow your business is that, with billions of users on the platform daily, you already know that your customer base is somewhere in there. This means that all you have to do is create ads that appeal directly to them and you can greatly increase your sales.
To do this, you first want to research and select your ideal audience to target with the ad. This ensures that it will reach the right people. The next step to creating an effective Facebook ad involves choosing your campaign’s objective (such as getting more likes or increasing the number of people who click over to your website) so you get the desired response. Finally, set your ad’s schedule according to your company’s budget and goals.
Of course, design is critical too, which means paying close attention to the text and images you plan to use in your ad to ensure that they elicit the best response. The more appealing your ads are to the eye, the more they reach out and touch your target market in a way that is near and dear to their heart, the more likely it is they will take the time to stop and look at them. And the more likely it is they’ll want to buy whatever it is you sell.
Improve Team Communication with Workplace by Facebook :
Though you can do a lot of things on Facebook to better interact with your consumer, there are also some things you can do on this platform from the business side of things. The first deals with how you interact with your team.
With the advent of the internet and the number of job functions that can be conducted solely online, it’s not uncommon for teams to be scattered across the globe. While this is good for companies that don’t have a brick-and-mortar office, as well as the advantages it provides employees who want to work from home, sometimes communication can suffer with this type of setup.
One way to work around this issue is to use Facebook page for your business. This program enables you to better keep in touch with your team, whether you’re permanently separated by geography, or if some members of your team frequently travel.
Workplace lets you create specific groups within your teams (such as those responsible for sales and marketing or your company’s shipping department) so you can share information with the right people.
It even lets you create groups of other companies you regularly do business with so all of your contact is in one stream.
When you implement these types of strategies, there’s no doubt that using Facebook can really help your business grow. That makes these the perfect mix.
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