What Marketing Channels Work Best For Your Business?

When it comes to running a business, marketing needs to form a huge part of your considerations – as if day-to-day operations and the financials weren’t enough to contend with! The type of business you run, the budget you have, the audience you’re marketing to, and the skills you have available will all influence what marketing channels work best – here’s our rundown of the main ones:  Social Media:  The utilisation of social media for your marketing has gone beyond ‘a good idea’ and moved into ‘absolutely essential’ territory. On one level, posting consistently and strategically for free in order…

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13 Whopping Business Blog Mistakes You’re Making Right Now

Business blog mistakes happen all the time, and there is not much you can do to prevent them. However, you can reduce how many happen and address the ones you have already made. This is critical to getting your business website back on track both in terms of technical aspects for search engines and for the sake of your customers/users. It can also be a long process with technical challenges, from implementing SEO correctly to amending the overall UI and UX. Not Using Modern Tools and Systems: Blogs and websites, in general, have changed substantially since the early days. No…

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Could You Benefit From Making Your Next Business Event A Family Affair?

Business events including end-of-year parties, networking events, and even team-building exercises can all be a great way to reward employees, blow off steam, and strengthen company connections. But should you invite family members to events like these? This is something of a touchy subject, with most business owners claiming that family members would find such events boring and that this change in dynamic could be a bad thing. In reality, though, while the presence of family members including children and partners does change business party dynamics, that shift might end up being a positive thing. Obviously, it might be best…

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