Joanne Dewberry

Make Your Audience Feel Closer to Your Brand

Make Your Audience Feel Closer to Your Brand

To make your audience feel closer to your brand, there needs to be overly positive engagement and communication. From using modern tech like VR to inducing nostalgic experiences, you must use everything at your disposal to drive sales and boost positive interactions. Make Your Audience Feel Closer to Your Brand: Let Them Get Hands-On: How can a potential customer know your product without really experiencing it? Well, they can’t. This is why drinks companies launch high-profile promotions giving away free samples at events. For your audience to understand your products, they must get hands-on with them. An experiential marketing agency…

View Post

5 Types Of People Who Need Life Insurance

5 Types Of People Who Need Life Insurance

Some may argue that life insurance is only necessary for those with dependents or significant financial obligations. However, the reality is that life insurance can be beneficial for a wide range of people. Whether you are a young professional, a married couple with children, or a retiree, you should determine the need for life insurance. Who needs life insurance? Life insurance is a financial tool that provides financial protection for a person’s loved ones in the event of their death. While life insurance can be beneficial for anyone, there are certain types of people who may need it most. Breadwinners:…

View Post

What is E-E-A-T and Why Does It Change Everything for Your Website?

What is E-E-A-T and Why Does It Change Everything for Your Website?

Navigating the competitive landscape of website rankings can be a daunting task. However, understanding and implementing key principles like E-A-T can revolutionise your website’s performance, visibility, and credibility. But what does E-A-T mean and why is it such a game-changer for your website? Let’s unpack this. What Is E-E-A-T? E-A-T is an acronym for Expertise, Authority, and Trustworthiness. However, there is now an extra ‘E’ – Experience.  It represents a set of criteria that Google uses to evaluate and rank the quality of web content. The better a site’s E-A-T score, the more valuable and credible Google considers its content,…

View Post