Many small businesses are passion projects, but it can be hard to keep them afloat sometimes. The Internet definitely provides entrepreneurs with more space to market themselves, but you may still find yourself pitted against bigger companies with more resources. While it can be time-consuming, learning how to market yourself and your business is something that will absolutely pay off in the long run. Previously on the blog, we put together a list of ’10 Ways to Promote Your Small Business for Free’. Today, we’re going to talk about accessible options in case free promotion isn’t doing it and you need to up the ante. Here are a few affordable marketing strategies for promoting your small business below.
Guerilla Marketing :
One of the most effective yet still affordable ways of marketing, guerilla marketing was a term first coined in 1984 by Jay Conrad Levinson. Guerilla marketing makes use of “guerilla techniques”, or out-of-the-box, unconventional methods that focus on surprising customers and increasing engagement. According to Business Beetle, guerilla marketing is perfect for small businesses because it leads to high impacts and ROI despite low initial investment. You can employ fresh techniques like reverse graffiti, giving out stickers, “friendly fueds” with other local companies, and using unique business cards. Guerilla marketing is all about making the most of what resources you have, and the more creative you are the higher chance that it pays off.
Direct Mail :
Direct mail may seem like a relic from times past, but it’s actually a great option for smaller businesses. Why? Marketing solutions company Triadex Services found that direct mail marketing had one of the lowest costs-per-lead and ROIs of any marketing strategy. Direct mail list vendors tend to have more reliable databases that they’ve been building up for years, which means that you’re more likely to find the target market that’s right for you. Also, there’s a ton of personalization available in direct mail, and you can experiment with content, format, and even the type of envelope until you find the one that’s suitable for your business. Sure, it’s a bit of an investment, but you’ll find that the returns are well worth it.
Charity Work :
Charity work may not always be the first thing on your list when you think of ways to advertise your business, but it’s a surprisingly effective option. Why is that? Well, Inc. has found that 70% of millennials will spend more with brands that support charitable causes, and with over £2 trillion in spending power, that’s definitely a market you won’t want to leave untapped. Charitable spending will also help benefit your community, and customers are more likely to remember local businesses that have given back. Whether you’re working to clean up a local park, or sponsoring a food bank, doing charity work is one way to get your business name out there and inspire a sense of community and connection with your market.
Many small businesses might shy away from advertising because they think it costs too much, but there are actually tons of inexpensive ways you can put your brand out there. Online advertising is all about pay-per-click (PPC), but the difficulty is deciding between paying for searches (such as putting your ad higher up on Google) or paying for social media reach (which tends to reach more for cheaper). Both methods have their pros and cons, but if you’re a small business looking to expand your reach and build your brand, Business 2 Community recommends paying for social. Paid social media allows you to build connections with customers who might not have discovered you otherwise. Paid ads on social media help put people in “buying mode,” and allow you the opportunity to present yourself as a solution. For small businesses that might not have as wide a reach, this is a definite plus.
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