When I first started Charlie Moo’s back in 2008 I had a young family, time and money were considerably lacking. To promote my small business I had to become creative and learn new skills. Fast forward over 10 years and more children and I still don’t like to spend money on marketing to promote my small business. There is seriously nothing wrong with bootstrapping your small business, in fact, it makes perfect sense and increases your profit margins. I’m a big believer in outsourcing things you can’t do yourself BUT there are so many ways you can promote your small business for free why wouldn’t you be doing it!?
10 Ways to Promote Your Small Business For Free (Or On a Small Budget)
- Get Social : Social media is free to join the only outlay is your time. Social media is a great way to engage with other small business owners as well as potential customers/clients.
- Use a Mass Emailing Service : Grow your email list having a customers email address enables you to send out offers, previews, discount codes specific to them. Your emailing system will enable you to track how successful certain offers, discount codes are.
- Press Release : Write and send a press release about your small business to local newspapers and magazines.
- Referral Programmes : Reward loyal customers with discounts, freebies or money off vouchers, either way, keeping customers happy will mean they tell all of their friends.
- Networking : Meet and build relationships with other small business owners both face to face and online. Networking helps you develop new skills, grow your business but also eases the loneliness of working from home.
- Flyers : Not strictly free but certainly low cost. You can get 1,000 flyers printed for under £50, team up with another small business – you take the front they take the back etc you save yourself some money plus you only have to deliver 500. Do a flyer drop door to door, put them out in libraries, hang them in schools, cafes, local notice boards.
- Blogging : Writing a blog is a great way to give your small business personality and make you relatable to your customers. It’s also the perfect platform to promote upcoming events, achievements, award wins and new products.
- Testimonials : Ask customers to leave you reviews on Facebook, Google and your website.
- Free Online Listings : Especially good if you organise events you will find lots of local websites provide a free listing section – Netmums, local newspapers, Raring2Go!
- Displays : In the early years of Charlie Moo’s I used to take my wares as a display to many a toddler group, I could advertise my business, maybe sell a few products, hand out some flyers, but I could also take my children to play. Or makeup baskets where products can be purchased or ordered and organise them being put in staff rooms/offices etc.
If you are feeling the pinch this month then why not try a couple of these suggestions out. If you have any more to add do leave them in the comments below. ⤵️⤵️
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