In the modern business world, image matters. Providing attractive products or services isn’t always enough to achieve long-lasting success in today’s competitive marketplace. The firms that reach the top of their industries are those that cultivate powerful brands, and corporate colours play a major role in this.
Before you create your logo, launch your website, plan your packaging or purchase your staff uniforms from specialist suppliers such as FireLabel, you’ll need to decide which hues will form the basis of these designs. There’s an art to getting corporate colours right, and if you’re not sure where to start, you may benefit from taking a look at this brief guide.
Understand your audience
Perhaps most importantly, you’ll need to consider your audience when you’re choosing hues for your firm. It’s vital that the tones you select appeal to your target demographic. For example, teens might respond best to bright, bold tones, while new mums may be more drawn to soft pastels.
Finding hues that resonate with your customer base is the first step in selecting the perfect palette. If you’re not sure what consumers want, it’s worth doing a little market research.
Reflect your ethos
Your colours will also need to reflect your brand ethos. For example, if you want to position your company as highly professional and traditional in approach, serious shades like brown and dark blue might be ideal. Alternatively, if you’re trying to convey a sense of fun, pinks, oranges and bright purples could be better. More specifically, if you want to emphasise your business’ eco-friendly credentials, green may be the way to go.
Take a look at the competition
Before making any decisions, it’s worth taking a look at the competition. You might want to show that you fit in with the other enterprises in your industry. If so, you can opt for a similar palette to your rivals. Alternatively, you may decide you want to break the mould and stand out from fellow firms. Going the opposite way from businesses in your sector can certainly help to get you noticed.
Remember, you don’t have to stick to one corporate colour. Many firms use a number of hues to reflect their brands. However, don’t be tempted to over complicate. As a general rule, simple is best, so you should aim to restrict yourself to two or three choices.
There’s no getting around the fact that coming up with corporate colours can be a daunting process, especially given the fact that the stakes are so high. However, by following tips like these, you should succeed in selecting the right hues for your company.
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