Many companies use online advertising to sell their products and grow their brand. However, if they want to get the best results from an advertising campaign, they will also use out-of-home (OOH) advertising. OOH is a great way to get your message in front of millions of people in an environment that tends to create more conversions. Let us look at all the ins and outs of out-of-home advertising.
What is OOH Advertising?:
Out of home advertising is any advertising media that is displayed out of your home. This includes the large advertising boards, bus stops, displays at shopping centres and venues.
Much of this used to be static and changed regularly to display a new ad. However, these have slowly been replaced with digital displays that can change often during the day.
Many large companies use OOH advertising on a regular basis. Mcdonalds often use them to show you where their nearest restaurant is located.
You will also find startups and smaller companies using a Clear Start product to help them use OOH to their best advantage and learn how to place the best ads.
What is the Appeal of OOH Advertising?:
Although online advertising is still widely used by companies, it has caused a little frustration with consumers.
Constant ads and pop-ups that are now a regular occurrence online, are upsetting consumers to the point where they are now using ad blockers.
This means that ads a company is paying for are not reaching the audience as intended. However, with OOH the situation is different.
Many surveys have shown that consumers don’t mind OOH advertising because it isn’t stopping them from doing what they are doing. They are also more inclined to look at the ads and be persuaded to make a purchase.
OOH Digital Reinvention:
One of the reasons that OOH is becoming so popular is because of the change to digital screens. Digital Out-of-Home (DOOH) allows companies to show more ads and also displays to target ads depending on the weather or an event nearby.
This has made DOOH enticing for marketing companies who want to focus their ads more than ever.
DOOH also allows companies to cancel or change an ad much faster than with traditional displays. This allows them to stay on top of the trends or something that happens on the news.
What’s Next for OOH?:
With the emergence of DOOH, there are more interactive ad displays showing up around the world. This allows consumers to touch the screen or scan a QR code to show more information or give a call to action.
Better integration between digital out-of-house displays and marketing teams is also happening to make the process easier and faster.
With OOH ads becoming more popular, there will continue to be more innovation to help advertisers get their message to consumers.
Out-of-house and digital out-of-house advertising are now becoming the best way to get ads in front of a target audience. With more people disliking online ads, this could eventually be the primary way to see ads.
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