Trade shows make an excellent promotional strategy as they give a broad outreach in your niche. Moreover, you get a chance to connect with your target audience in person. These events also serve networking benefits. While everything about trade shows sounds great, they may be out of the budget for small businesses. You cannot expect to spend big on an event when it is hard to make ends meet. But the good thing is that you can overcome money challenges and participate in a trade show without breaking the bank. Here are some tried and tested money-savvy tips to help style your booth with trade show furniture today.
Stick With Local Events:
Travel and lodging are perhaps the most painful elements of trade show expenses because they do not lead to a promotional outcome. But they pinch your wallet hard. The best way to address this challenge is to opt for local events instead of travelling to other cities. Moreover, local promotions are more relevant to small businesses looking to sell to a nearby audience. A local strategy is an opportunity to test drive your plan before scaling to broader markets.
Trade shows often have early bird discounts for entrepreneurs who book well in advance. If you are sure about the intention to attend, book early as it can save you big money on registration and exhibition fees. You can also make massive savings on airfare and accommodation if travelling out of town for the show. You may ask for discounts if the organizers do not give them upfront.
Save Up On Displays:
The cost of setting up an attractive trade show booth can be another significant money challenge. But you can address it by investing in high-quality, durable trade show displays you may use several times. But do not compromise aesthetics because attractive displays can set your booth apart in the crowd and attract visitors. They also enable you to make a mark from a small space, so you can cut down on rentals.
Consider Renting Displays
Another way to stay ahead of the spending challenge is to rent displays instead of buying them. You can get the best of both worlds by investing in custom graphics and banners and renting other items like lighting, counters, monitor stands, and display accessories. Calculate the overall bills, and you will be surprised by the savings you make with the buy-and-rent model.
Leverage Social Media Marketing:
The cost of attending a trade show extends beyond renting space and setting up your booth at the venue. You also need to spend on marketing the event so that your target buyers know where they can reach you. The marketing budget can be another financial challenge, but you can jump through hoops by opting for social media marketing. Spread the word before the event and request your attendees to share feedback on social media after the event to achieve more with less.
The money challenges of attending a trade show event sound daunting for small businesses. But addressing them is easier than you imagine. Follow these tips to win the trade show game on a budget.
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