Visual Merchandising – Event

Title: Visual Merchandising
Location: Southbourne
Do you find yourself struggling to make the best of your products on and offline??
Do you displays look more like a jumble sale??
Or maybe your images just don’t do your products justice??
Joanne Dewberry brings you this exclusive event aided by jewellery boutique owner Heather Martyn and professional photographer Louise Jolley to share their trade tips with you.

Please bring one of your products with you – thank you

Morning Session – Visual Display with Heather
Do you love Visual displays.. are you inspired by other window designs but can never quite create the displays you want too.. If so then this workshop is for you. Visual merchandising is the way we entice our customers into our shop, to visit our stand or buy from our website.. If you don’t get it right you are missing out on potential sales.

In this hands on workshop, Heather Martyn will guide you through the pitfalls and help you understand the art of Visual Merchandising. Over the last 25 years, Heather has worked for top retail companies from the shop floor up to Head office as well as running her own business for the last five years.

If you would like to bring along a product that perhaps you struggle to display nicely or not sure what products you could display with it, then we will be happy to discuss this throughout the morning. (Please note it is at the owners risk.)


Afternoon Session – Product Photography with Louise
Louise Jolley is a professional photographer specialising in still life and product photography, which she has been doing for the last 6 years, for a large arts and crafts design company in Dorset. Her photography is used on their website and in their bi-monthly magazine, which is available in craft stores.

She also has her own product photography and portrait business and photographs gardens for the National Garden Scheme, which they use in their Yellow books, and for promotional purposes.

‘I am a firm believer that you should take as much care and attention when taking photographs of your products, as you did when you made it or sourced it and quite often, when looking at products on the internet I just don’t see that.

If your website is your shop front then it’s important to have clear, clean photographs without reflections and flash hot spots. Flash is not your friend, unless you know how to use it, so in this workshop I will show you how to take good photographs, whatever your camera or experience. We’ll cover camera basics, easy lighting set ups, equipment and what your photographs should be telling your potential customers.

I will answer questions as we go along and if you would like me to critique any of your images at the end, then I am happy to do so’.

**Please do bring products and your camera with you there is chance for practical work and 1:1 help throughout the day**

£20 per person including refreshments and lunch.
thank you

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