Thanks to the lovely Cath Taylor from Sweetheart Knits for her tips on visual merchandising and creating a great display at fetes and fairs. As the season is fastly approaching for summer fetes I hope you’ll find them useful.
- Have a banner either hand made or printed there is a great deal on ebay for pop up banners or vista print for vinyl banners.
- Customers feel that you are a credible business if you have a website or an email address that they can contact you through. Template websites are a great start Create
- Business cards don’t have to be expensive my favourite one is a stamp print onto brown paper
- Have a cover for your stall pitch or table – even consider having a custom printed fabric see spoonflower.com not that expensive.
- People love a mooch so have tactile cheap products at the front.
- Different ways of displaying are important- shelves , tree bark, tree branches, baskets, improvise with things that can display things – charity shops and car boot will throw up some great finds.
- Try to height to the table.
- Have everything priced (and by law there should be a price list up and place of manufacture)
- Don’t expect peeps to “walk into” a pitch, tables are better. But remember the back and sides are your windows so display items here.
- Say hello and smile and be approachable DONT POUNCE
- People love stories – have pictures of studios or work spaces (in my case I have pictures of Sweetheart Knit grannies knitting)
- Ensure that you have insurance
- Nice packaging / boxes does make a difference.
- Try to take contact details of peeps to build up a database of people who have shown an interest in your products – always have a pad and pen available to capture this .
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