Perfect Pitches

Thanks to the lovely Cath Taylor from Sweetheart Knits for her tips on visual merchandising and creating a great display at fetes and fairs.  As the season is fastly approaching for summer fetes I hope you’ll find them useful.

  • Have a banner either hand made or printed there is a great deal on ebay for pop up banners or vista print for vinyl banners.
  • Customers feel that you are a credible business if you have a website or an email address that they can contact you through. Template websites are a great start Create
  • Business cards don’t have to be expensive my favourite one is a stamp print onto brown paper
  • Have a cover for your stall pitch or table – even consider having a custom printed fabric see not that expensive.
  • People love a mooch so have tactile cheap products at the front.
  • Different ways of displaying are important- shelves , tree bark, tree branches, baskets, improvise with things that can display things – charity shops and car boot will throw up some great finds.
  • Try to height to the table.
  • Have everything priced (and by law there should be a price list up and place of manufacture)
  • Don’t expect peeps to “walk into” a pitch,  tables are better. But remember the back and sides are your windows so display items here.
  • Say hello and smile and be approachable DONT POUNCE
  • People love stories – have pictures of studios or work spaces (in my case I have pictures of Sweetheart Knit grannies knitting)
  • Ensure that you have insurance
  • Nice packaging / boxes does make a difference.
  • Try to take contact details of peeps to build up a database of people who have shown an interest in your products – always have a pad and pen available to capture this .

You can follow Sweetheart Knits on Twitter

Found this useful wondering how you can show me your appreciation? Well, there are some ways you can say thanks and support my website: ➡

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge

This site uses Akismet to reduce spam. Learn how your comment data is processed.