Designing a flyer made easy ..

Firstly I’d like to thank Kirsty Bowderbank-Steel (www.workitbaby.co.uk) for the use of her images and notes when it comes to deigning a flyer. It is really refreshing to see that not only has Kirsty made mistakes and publicly admitted it but she along the way has learnt from this.

I loved this photo and had my first flyer designed with it (by the wonderful and talented Kelly over at StyleMews), however I decided not to use it incase people thought photo was offensive rather than funny.

FLYER 2

My second attempt at flyer design by the wonderfully talented Zara from Cutezie-poo designs , although I now don’t use this design as the wording I chose (as much as makes people smile) gave the impression of a postnatal class.  

FLYER 3

Flyer attempt 3, again by the wonderful Cutezie-poo designs , but now I don’t use the ‘Fun Family Fitness’ because whilst I still try to promote keeping the family active and have page dedicated to this on the site it gave the impression of a class for the whole family. 

FLYER 4

So attempt 4 by Biz Brand Buzz, which ticks off all the things I did wrong with my previous design brief until I just recently changed the payment options and stopped loyalty card. So off now to come up with concept 5. Surely it’s 5th time lucky 😉

I’m looking forward to seeing Kirsty’s next flyer.  Here are some tips posted on my Facebook Business Page to think about when you are designing your next flyer:-

  •  Headline to be benefit led
  •  Try not to put too much specific info on that will be out of date quickly, this is especially the case if you are getting a lot printed.
  •  Keep it simple, not too many words (people won’t read it) Great picture if you can, something memorable and maybe a discount code on the flyer.
  • Catchy, bright and bold heading that stands out.
  • Think about where and how to distribute first and then design.
  •  Less is more when it comes to flyers. Brand, limited text that is bold and to the point so catches the readers attention and ultimately drives them to your website
  •  Call to action …dont forget your phone number
Found this useful wondering how you can show me your appreciation? Well, there are some ways you can say thanks and support my website: ➡

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3 Comments

  1. January 7, 2016 / 6:39 pm

    Great flyers and great design tips! I think keeping it simple is really one of the keys to effective design.