It’s 6 weeks until my children break up for half term!
What!
I’m still working my way through my holiday to-do list! Marketing your small business should always be at the forefront of your mind but it can be easy to get stuck in a rut doing the same thing over and over again or trying to do too many things at the same time! Take a breath and do one thing each week for the next 6 weeks.

6 Ways To Promote Your Business Before Half Term:

1. Write A Press Release: Send your press release out to all your PR contacts, pop it on your blog – then tweet & share your post link. Share it with journalists and reporters I find a lot are on Twitter – use the search facility.  If you don’t have a blog upload the press release to a dropbox file and tweet that link instead. Also, look at trying the hashtag #journorequest #prrequest and #bloggers too. Send press releases to networking groups and other relevant small businesses.
2. Twitter Hour/Hashtags: Use #DorsetHour (or equivalent) most counties have their own hashtag with a weekly time where you can network and chat – this is a perfect time to tweet out links to posts/content/services you may want to promote make sure you connect with other businesses to so you don’t look spammy.  There are # for just about every genre of business – #HandmadeHour #WeddingHour #Babyhour #SatChat to name a few. Download my list of UK Twitter Hours – this list is not exhaustive and does not include any regional hours.
3. Use It Don’t Lose It: Make sure you always get the jpegs, screenshots or mp3 files of all your PR. This way you can start a published articles/media page on your website or album on Facebook. Which you can link back to the newspaper etc. This will not only help with SEO but it’s excellent testimonial/social proof for your small business helping you stand out from the crowd.
4. Social Media Is Your FRIEND: It’s much easier to hide behind a tweet or email than face to face. So be cheeky and just ask! What’s the worst that could happen? They say no … then move on to the next contact. Speaking at both Wimborne Literary Festival & Design Your Career came from messaging them outright on Facebook – you have an event I have a book #simple 😉
5. Run A Competition: Have a purpose in mind and an outcome you can track. It could be to increase your Facebook following, drive traffic to your website or build an email list. Read “Competitions What’s the point?” for some more ideas.  Or look at the options available on Rafflecopter.
6. Write A Guest Post: Writing articles for others will open your business up to a whole new audience as they promote the post on various social media platforms and it’s a great way to increase your backlinks and increase your expertise in your genre.

Please do let me know how you have got on with these 6 suggestions or maybe leave one of your own.

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