I had a great question come via email the other day which I answered then forgot about until the same question came up again. So it got me thinking that maybe more of you would just like to know.
How To Maximise The Exposure of Your Written Guest Blog Posts
There are a few ways …
4 Ways to Maximise Exposure of Your Written Guest Blog Posts:
- A Published Articles Page: I use mine to link back to guest blog posts and/or articles I have written including my monthly Britmums Round-up. I also add jpegs of magazine articles (always ask the journo for a PDF copy of any articles as you can easily make a jpeg and then create a gallery) and any graphics designed to promote my content or Q&A sessions I do, like the Aldermore example below. A published articles page is a really good way to collate all your hard work in one place. Not only is this good for SEO as it’s rich in backlinks, but it helps to provide examples of all your work to potential collaborators. If you are writing guest blog posts in order to become an expert in your genre then a published articles page will do just that.
— Aldermore Bank (@AldermoreBank) October 7, 2016
- Your Own Blog: There is no reason you can’t use the same article on your own website however Google doesn’t like duplicate content so ensure you either state it was published …. here first with a backlink or change 25% of the content. I personally add a new introduction and the conclusion states it was published somewhere else first. This technique is useful as 1) it populates your own blog and 2) if a website shuts down then you haven’t lost a great article/guest post.
- LinkedIn: I don’t use this platform enough but LinkedIn is great for repurposing blog content as long as you remember to say that it was originally published on …. they you are good to go. This is a great way of reaching a new audience with the same article.
- Screenshots: Some people choose to have a page of screenshots or add images in their blog sidebars.
- Linkback: Others choose to link to guest blog posts/articles on their own blog posts of the same genre, just as you usually would deep-link to other content you have written within your site.
Personally, I would always suggest a published article page as this increases your ‘expertness‘ and provides you with a really comprehensive list of guest blog posts, magazine contributions and acts as a portfolio when pitching for work.
Would love to hear your opinions too if you have another way to do it.
If you have enjoyed these tips and want to know more about Blogging for Business then why not buy my excellent booklet for just £1.
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