Ask a group of women why they are in business and many will tell you it’s because they want to help others.
As women, we’re usually taught to be nice girls, carers and good mothers. It can be a very subtle message and you may not be able to put your finger on where it came from. Or perhaps it wasn’t so subtle and your parents gave you no choice but to be a good girl! Either way, it doesn’t sit well with going out there and putting a price on what you do.
t can be helpful to work out where your need to be a good girl came from. Throughout history it has usually been best for society if women stayed close to home and were the carers. After the Second World War, it became even more important for women to stay out of the workforce because there weren’t enough jobs for the men returning home. Women have always worked, but usually for pocket money to top up the family income rather than as the main earner in the family.
This may seem like ancient history, but beliefs that came from those days are easily passed from parent to child down the generations. If we can identify where our beliefs come from, we can see many aren’t ‘the truth’, they are stories, habits, attitudes that have been passed on from many years. The only reason they are still there is because nobody has questioned them.
The influence these beliefs have on us can be very strong, so it’s tough to get rid of them completely. But you can recognise these thoughts when they arise and make a conscious choice to not be controlled by them.
Can you think of one good reason why you can’t you be a caring person, a good mother and get paid what you are worth? I can’t!
Helen Lindop is the creator of the Earn What You Deserve as a Mumpreneur e-course, which you can grab for just £24 if you buy it before the 30th September (usual price £37).