Through networking, you can meet the most wonderful people, who not only support and guide you but are also really nice people! I meet Shona last year when I was promoting my book Networking A Successful Small Business and she has quickly become one of my go-to people. I literally have no idea how she does EVERYTHING she does! I’m really excited to share with you today Shona’s 10 top marketing tips for mums in business working from home, these tips are super quick and super actionable, which is so important in marketing. You need to be able to go away and put the tips into practice, quickly and effectively. So what are you waiting for?
10 Marketing Tips For Mums In Business Who Work From Home
Do you work from home? Do you often feel pushed for time? Is Marketing your business something that can end up at the bottom of the list?
It’s easy for that to happen, especially when you have a family and someone is always sick, someone always needs feeding or otherwise sorting out.
I’m a self-employed marketing consultant, and mum of 2, so I really do know what it’s like. My own secret is I try to do something every single day on the marketing front, that way it never mounts up into something I am worried about.
Last year I wrote my first book 100 Marketing Tips for Small Business Owners, which is available to buy as an ebook.
In this article, I’m going to give you my top 10 Marketing Tips for busy time-poor mums who work from home and want practical marketing actions to take every day to help their businesses stay visible.
1. Use Twitter To Find Leads
You could find yourself supplying an article for a national newspaper.
I also keep a list on Twitter of journalists which you are very welcome to follow for ease. https://twitter.com/i/lists/
2. Use Social Media Strategically
Ask other people who have a related job role if they will swap a social media post with you, so you each enjoy the reach of each others audience.
For example, if you are a graphic designer you could approach a web designer. You have a relevant audience for each other.
You could create a regular feature on your account where you highlight another person, that way your audience will look out for it and engage with your posts. Doing this can lead to new relevant followers.
3. Harness The Power Of Your Existing Network
Your existing networks are great for business purposes. You are connected to lots more people than you think. Whether through your School, Gym, PTA, Kids Sports clubs or Church.
Don’t make the mistake of thinking these people are not possible leads, they are. Why not pick one group per week and see how you could help them and yourself at the same time.
4. Consider Every Moment A Content Opportunity
When you work from home you may not get out to lots of places.
Use the ones that you do visit to help you stay visible.
For example, if you get a coffee every day on your way back from the school run, take a photo of your drink, tag the coffee shop, and share it from your business social media account.
The coffee shop may share it with a wider audience, providing you with cheap and easy advertising.
5. Low Tech Marketing Still Works
We are always thinking nowadays about social media but don’t forget to go low tech too. Not everyone is online, and we can’t fail to see things in our local environments.
Print small flyers and put them up in your area.
Sainsbury’s, a coffee shop, the library, church hall notice boards.
Anywhere that people look is a good place to put one.
6. Think About Getting The Maximum Shares
Everyone would like to ‘go viral’ with their social media efforts, wouldn’t they?
What could you think of that would be shared by a lot of people?
Usually, funny posts do well. Reels on Instagram are one of the most popular ways of going viral at the moment because they attract a lot of views.
Make sure whatever it is your brand is in it clearly. A logo and website ideally.
7. Guest On A Podcast
Do you listen to podcasts? They are very popular now. Business audio is only going to get bigger as well. Facebook has just announced they are getting into the game, and of course, this year has seen Clubhouse go wild in popularity.
If you have a specific subject that you can talk about, why not profile that area and see what shows exist that you could get involved with.
I’d recommend looking at your podcast App and then checking your subject area.
If you know anyone else who has a podcast, of course, do ask them first if you are a relevant guest.
8. Consider Local Sponsorship for Your Business
There are two choices for sponsorship.
Either you sponsor something, for example, a local football team, or a school fair. Or someone sponsors you.
Do you have something of value that you could offer sponsorship of?
Even a Facebook group with the right people in it could be worth a sponsor from someone.
9. Keep A Professional Profile Up To Date
Some people forget about LinkedIn when they think of their social media. But, if you hope to attract PR as an expert in your industry, go for an award, or just stay visible for job offers, LinkedIn is a really valuable place to maintain.
Whilst lots of sites use algorithms that make it hard for content to be seen widely, LinkedIn has quite a long post shelf life, meaning more people can see what you are up to, always good for us business owners.
10. Public Speaking Is Still Important
We have all had a year stuck at home. But it is still possible to find places to speak if you want to. I know lots of people don’t enjoy public speaking, but if you do, why not approach a friendly Facebook group owner about doing a short talk? Many groups allow lunchtime talks on certain days.
Another good option is to find networking organisations that hold monthly events. These groups will always need speakers, although you may have to wait a little while for it to be your turn.
Don’t be afraid to craft one talk that you can do over and over, the more familiar you are with it the better you will be!
Thanks very much for reading!