Don’t Stop Believing…In The Power Of Digital Marketing

Who would have thought 3 short months ago that we’d all be sitting at home, working on our laptops and tuning in to daily Zoom meetings while wearing pyjama bottoms we hope no-one notices? To say 2020 has been a shocker is a slight understatement, and it’s likely been a shock to your business operations too. You’ve likely had to tighten your purse strings, make some tough decisions and cut back on what may seem like frivolous expenses. And though we know this can’t have been easy, we hope there’s one expense that you still have faith in – your digital marketing. As we discuss in this post, a well thought out digital marketing strategy could well be the business function that gives you the upper hand over your competitors when this all blows over and helps your business see greater success sooner rather than later.

marketing strategies

Why Should I Continue To Invest In Digital Marketing?

It’s a good question. Search engine optimisation (SEO) relates to how well you rank in Google and other search engines for key business terms, as well as local terms and phrases. For example, if you own a Manchester-based business that sells electronics, you may want to rank on page 1 for terms and phrases such as ‘Manchester headphones’, ‘laptops in Manchester’ and ‘latest game console release Manchester’. The thing about SEO though, and a successful SEO campaign, is consistency, and continuity. Every month you’re not searching for new keywords, optimising your website pages with them and adding a fresh injection of content to boot, is another month where your rankings will decrease, as your website becomes less relevant and credible. When you consider that 75% of online traffic will not venture past page 1 of the search results, a strong SEO campaign is always necessary – especially when it comes to outdoing your competitors.

Other key ranking factors include positive reviews, online citations and your backline profile.

What About Social Media Marketing?

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Social media usage has grown as a result of the COVID-19 lockdown, as more users go online to stay connected with family, friends and colleagues. WhatsApp has seen a 40% increase in usage. TikTok has seen an 18% increase in downloads. Facebook usage has increased by 37%, not to mention sizable increases on Twitter, Instagram Stories, various podcast platforms and Zoom. This presents businesses with an opportunity to communicate more effectively with their audience, building brand trust, credibility and paving the way for future conversions. 

You could also try and think of innovative ways that your audience could use your products and services while at home, and you may find this opens up a whole new demographic.

Digital Marketing Results Don’t Just Happen Overnight

marketing stratergy

Perfecting the art and science of digital marketing takes time, and the more time you spend really delving into your SEO, content and social media campaigns, the greater the return. Leave your digital marketing by the wayside and the return will not be so great. In fact, while your competitors continue to improve their SERP results and create beneficial content that inspires and engages, you’re losing online visibility, reducing website traffic and ultimately website conversions and sales. Can you afford to lose business post COVID-19?

We know times are tough, but times may prove tougher for those who don’t at least engage with their audience online. Create that sense of community. Build strong relationships with your audience, and ensure you’re staying safe and well while you do so. 



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9 Comments

  1. October 18, 2020 / 6:59 am

    You need to have a lot of patience in order to make your presence visible in digital world as it take lot of time.

  2. January 11, 2021 / 8:53 am

    Many thanks, really important information. Getting a business to perform online certainly isn’t something that just happens overnight by itself!

  3. February 23, 2021 / 6:12 am

    Indeed!! Pandemic has been a shock to a lot of people. there has a significant increase in the usage of social media apps especially Facebook and WhatsApp. I remember turning online once our office got closed due to lockdown and had to appear on zoom every other day. For businesses, I believe the only they could survive was through digital marketing because that ensured their online presence. Though SEO Off-page optimization takes a lot of time and effort as creating backlinks and that too quality ones can become a headache but it’s also worth the effort. In this era, the majority turn to the internet before making a decision about buying a product or service. In this regard, it is important for a business to make sure they have what a customer needs and also make sure to rank at least on the first page of google. Not everyone has the knowledge of SEO and digital marketing to brand themselves. For that purpose, one must hire a professional or a marketing agency to do the job. We as a marketing agency helped multiple businesses to ensure they don’t go bankrupt and survive. For further information, visit /digital-marketing/
    Derek Johns recently posted..Importance of Social Media Marketing in BusinessMy Profile

    • Cathons Technology
      March 22, 2021 / 11:26 am

      Third party referencing is probably the most ideal approaches to put your site on top and to be all the more effectively connect with and pull in a group of people. Much thanks to you for sharing. Instructive article.
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  4. March 29, 2021 / 8:31 am

    Nice article!
    Really informative and helpful for a digital marketer.

  5. April 14, 2021 / 6:46 am

    Very informative and i agreed with you. Digital Marketing Results Don’t Just Happen Overnight so be patient
    and look forward. thanks for all

  6. June 11, 2021 / 7:40 am

    True that digital marketing results just don’t happen overnight, great article regarding SEO and social media marketing