What makes your business the most unique around?
Mine is me.
Which is one of the reasons I write this blog under my name. There’s literally nobody in the world like me (although there is already JoanneDewberry on Instagram hence me being JoanneDewberryUK but she doesn’t have a yellow mack!) In order to stand out from other businesses in the same genre from you, take VA’s (virtual assistants) for example using your name is your business superpower. It makes you human, relatable and theirs something far more friendly about businesses that use their name. However, this doesn’t mean you can skip the branding side of your business. You do still need to invest in a logo. For me I’ve gone with my name handwritten it’s very similar to my own style of writing too, this is common with businesses using their name.
Due to the way in which we tend to research and conduct business, our logo is usually the first point of contact our business has with potential customers/clients/readers. Connecting with your brand opens up the likelihood they’ll be interested in learning more about you and what you have to offer.
4 Things to Consider When Creating Your Small Business Logo :
- Test Your Logo Out : Ask your designer to create a mockup logo on a variety of product images, flyers, t-shirts and mugs etc .. to ensure the design aspect works.
- Think About Colour : It probably wouldn’t surprise you that studies show colour increases brand recognition by 80%. Our minds are programmed to respond to colours in a certain way so research colour combinations beforehand. “My brand colours are magenta pink and gunmetal grey. The grey is a strong/safe colour while the magenta pink is known for instilling confidence. When I launched my VA business – I wanted people to have confidence that I was a safe pair of hands for their business” Amanda Johnson, Virtual Assistant Coaching and Training. It’s important to streamline your colours to ensure you know the exact colour code matches for your logo in order to streamline your branding a near match will confuse your audience.
- Make It Scaleable : It can be easy to think about your current business situation. You might be thinking about your logo in terms of business cards, websites, social media avatars, small scale but if you were to sponsor a local football team and provide banners etc would your logo work on a scaled-up version?
- Keep It Simple : You want your logo to be memorable so avoid fancy fonts, too many colours and embellishments. Anything that can become confusing to the eye. Your small business message should be obvious from first glance.
I think with small business logos and branding if this isn’t something within your capability or skill set it’s important to outsource. Your logo is an investment in your small business brand, aim to achieve the best you can afford rather than make do. But in the same breathe it’s important to realise that businesses grow and develop and that your logo may change organically over time.
I’d love to hear your top tips on designing your small business logo, why you choose your colours or design?