5 things to consider when choosing a Direct Sales opportunity

I noticed a few weeks back that my post – Working From Home – Party Plan/Direct Sellers was attracting some attention 2 years after it first went live. So I gave it a little shout out on Twitter and the lovely Jocelyn – a Phoenix Trader replied.  After a bit of a chat I invited Jocelyn to share some of her tips with us.  Here are her 5 things to consider when choosing a Direct Sales Opportunity – as there are many out there.  

Phoenix Having been in direct sales for nearly 3 years now, I like to think that I’ve learned a thing or two. I also feel very happy and excited that I found my business as it allows me to be a full time mother to my two young children and I know by the time they’re both old enough to go to school, I’ve got a business in place just waiting for some more time and energy to help it grow even more. Knowing I’ve found something that works for me, giving me that so often elusive work/life balance, makes me want to spread the word and help others do the same, and so Joanne has very kindly asked me for some top tips….

Top Tips when considering a Direct Sales opportunity:

  1. Is the company a member of the Direct Selling Association? This association ensures members adhere to a code of practice that is fair and ethical. They also impose maximum initial investment standards. See more over on their website, which also includes a list of companies involved, which you can filter by product type.
  2.  Which brings me to my next, and possibly most important tip, choose a company and a product that you genuinely believe in. You’re going to be promoting and selling these products as your own business so, I believe for it to be successful, you need to be honestly enthusiastic about what you’re talking about, as it will shine through to others.
  3. Look into how the company ‘manages’ you. Each company will have a different structure and set up, so you need to consider what would work best for you. Some have assigned areas and managers to report into on your sales or bookings, some have monthly minimum order levels and targets, some have no targets imposed on you at all. Do ensure you research this and commit to the method that you feel most comfortable with.
  4. What support is available? Look into who will be there to help you get going and continue on your way. What training is available? How are you kept informed about new products/developments? Are there social media groups you can join in with to keel you informed and motivated? It’s your business, so you’ll want to keep up to date with a happenings.
  5. Think about your potential customer base. Who is it? Where are they? Ask your sponsor/manager for a list of who/where you can sell. Would you buy the product and who else do you know who would? These will be your first customers and so they are the seeds from which your business will grow. If you’re undecided, show the products/brochure/website to a few friends and get Team Jocelyn their reactions – these could be your first orders!
Hope these tips have helped you? I blog about fitting my business in around looking after my children at ihavecards.wordpress.com, and my website is at www.jocelynscards.co.uk. You can also often find me tweeting all things cards and family life at @ihavecards. Thanks for reading.


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  1. Nicola
    May 22, 2013 / 9:11 am

    Choosing a product you believe in is the key I think – everyone has bad days, but if you believe in your product you can pick yourself up and carry on.

    The one about looking at targets and minimum sales etc is interesting too. It can be too easy to go for one with no targets etc, but I don’t think that’s necessarily the right approach. We used to have no targets at all, but a year ago introduced a minimum sales level over a 6 month period. It’s a very low, achievable level, but it keeps people consistent. When you work on your own, it’s easy to be all guns blazing one minute and do nothing the next, but you have to be consistent to have a successful business. A realistic target can be the motivation needed to do that.

    • May 22, 2013 / 9:16 am

      Excellent point Nicola – you are so right about consistency whether you are in Direct Sales or not! We have a serious case of famine or feast at ours with both our businesses we can struggle to get a happy medium.

  2. July 15, 2013 / 3:19 pm

    You made some great points here! Research and passion are key!

    Don’t get too hyped up on a opportunity and then join without doing your research!

  3. October 2, 2013 / 1:25 pm

    Hi Joanne great tips and what I really like is number 2. You need to go for the company that has products that you believe in. You should know how to market your product, talk about it or share it with others. If you don’t know how to do this, there is no way you could make a sale out of it! The power of “word of mouth”, right? 🙂 Thanks for sharing!