Facebook Business Pages – Increasing Visibility

#joannedewberry facebookOne of the most popular questions I am asked is “Can you help me to increase visibility and comments on my Facebook page? and the truth is NO.  I can’t physically make people like and comment on your posts – hey if I could I’d be VERY popular 😉

BUT you can do things to help promotion and interaction.

  • To increase visibility you MUST POST daily – sporadic posting is the biggest FB fail! I know I can here you all groaning …. but remember you can schedule updates in so that when you do post it’s more natural and less “argh I have to post something”!  Heather Smith, from Musical Steps Bournemouth recently commented on a post about scheduling and daily posting saying “Yes JD, this is great advice. You suggested I do this a few months ago & it’s made a great difference to my page x”  
  • Engage with your users – if someone has shared your post then say thanks or reply to the comment they have shared with.  Always reply to comments and posts on your wall.  Making likers feel valued will ensure they come back time and time again.
  • Content is key but make sure its the right content and at the right time! Have a look in your insights, in the main page you will see the past 10 posts or so in date order, click on reach to alter the list to highest reached. Now hover over the date and see what time of day it was do a couple and work out an average or pattern.  This will help you to maximise your audience, also check out what the media was – do you get the most responses to links, images or updates.
  • Reposting and sharing images explaining to your likers how to get the maximum coverage is pointless … half won’t bother and half probably already see you in their feeds enough anyway.
  • What works for some pages won’t always work for you …. remember to go and check your insights.  I run a few pages and some pages benefit from links in the original post – some pages however links get the least views so posting the link in the comments works better.  Some pages – take JoanneDewberry.co.uk gets so few views when I post images but yet Giltrow Land Management thrives on images I end up posting pictures of the children in the garden to accompany garden related content!

I *think* to make your page a thriving community the key thing is to KNOW your page and update EVERYDAY!

If you have any other tips please do post below.  I’d love to hear your suggestions.

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  1. July 4, 2013 / 9:53 am

    Thanks for the tips once again! I like fb, I feel like you get to connect more with people on there, rather than twitter. (but I do use that too) . I like it when people recommend other pages, especially other artists, it’s always nice and inspiring to see other’s work. I also like the give aways on there sometimes, that’s a good way to entice people (I havent won any yet, but will keep trying!) I also found out about the Lilla Rogers global talent search there too, which I have entered.

  2. Vicki Mills
    July 4, 2013 / 12:23 pm

    Thanks for these tips. I’m a bit at sea with fb at the moment. Images previously had the highest reach on my page but I’ve noticed the reach decrease recently. I’ll look at the insights as you suggest to see what is happening. I’ll look at scheduling posts too. I’ve not used the boost post feature before as I’m not sure it’s worth the investment. Have you any experience with this.
    Thanks again.

  3. July 4, 2013 / 1:27 pm

    I spent Sunday evening with a spreadsheet open plotting out both Facebook and Twitter posts for every day throughout the month of July for my page. I uploaded this to Hootsuite and voila, all my posts are now scheduled.

    I also mix this with sporadic posts of my own throughout the week and I have seen much more engagement. I now keep Hootsuite open so if a potential thought comes to my head that I want to post about, I can schedule it between my other posts.
    Alison recently posted..Do you have a passion for music, children and a desire to run your own business?My Profile

  4. Kizzy
    July 6, 2013 / 4:44 pm

    I think fb is really hard to get traction on if you are a new page but agree that regular interaction and sharing others relevant info helps grow lasting engagement. Thanks for the tips

  5. Rachel Swann
    September 29, 2013 / 11:46 am

    It’s so refreshing to hear someone else saying that different pages get different results. I find much more interaction when I post simple text updates and nothing when I post images – which is contrary to all the ‘expert’ advice I’ve been given.
    Rachel Swann recently posted..Read this if you eat or drink to mask your emotionsMy Profile

    • September 29, 2013 / 5:45 pm

      Thanks Rachel – I know those status updates that go viral annoy me somewhat. Just knowing how YOUR Facebook insights works is the most important key to cracking FB. Good luck 🙂 and thanks for commenting x

  6. March 25, 2015 / 8:45 pm

    I have a relatively new Facebook page and rely on the insights telling me when to post but hovering to find a pattern to the posts is a great idea. Thank you 🙂
    Catherine recently posted..Elmer’s Photo Patchwork App + giveawayMy Profile

  7. March 28, 2017 / 9:25 am

    Some great tips thanks Joanne, I always try to post once or twice a day.